The Carrefour Flash mini-market opened this Wednesday in Paris is the group’s first store without a portal or a system to scan products.
It is a small supermarket located in Paris in the 11th arrondissement that Carrefour has just inaugurated. A trivial event except that this small store of 50 m² is not an ordinary grocery store. This is the first Carrefour Flash 10/10 store, a 100% autonomous mini-market that promises customers to do their shopping in 20 seconds.
“This innovative format, Flash 10/10 (“ 10 seconds to shop and 10 seconds to pay and leave the store ”), offers a purchase path without scanning the product and with almost instant payment without having to go out. the items in his bag, “Carrefour describes in a press release.
Concretely, the customer enters the store, chooses the products he wants to buy from among 900 references, goes to a payment screen and places himself on markers on the ground. The automaton automatically lists its articles. All he has to do is pay and go.
No need to download an app
No gantry at the entrance, no need to register or carry a Carrefour card, the store caters to customers in a hurry who are not necessarily loyal to Carrefour. Unlike those of Amazon or Auchan who have launched similar concepts called Go, Carrefour Flash customers are not required to download a dedicated application or to enter their payment method.
“This saves time for consumers on a daily basis, and a smoother experience,” says Carrefour. races without surprises, because the amount of the ticket is known in real time. “
To scan the customer’s basket, the store is equipped with 60 HD cameras and nearly 2,000 sensors in connected shelves. Equipment as well as the analysis algorithm developed in partnership with the Californian start-up AiFi.
“The customer is followed anonymously via a virtual avatar which is associated with him when he enters the store and his product choices are automatically detected and added to his virtual basket”, explains Carrefour.
No more receipt either in this new Carrefour. The touch screen that acts as a cash register displays a QR Code that the customer can scan to receive their electronic receipt.
If the store will be without a checkout host, Carrefour specifies that it will still include employees. Four of them will be present to ensure the opening and operation of the store as well as the maintenance and management of new e-commerce services including the pedestrian drive. The store will indeed allow customers who have ordered online to collect their products.
The Flash concept was tested at the group’s headquarters in Massy for a year with group employees to refine it. In March 2021, the Brazilian subsidiary launched Flash Scan & Go, a store allowing customers to do their shopping by validating the selected products using their smartphone. Six stores were opened in Brazil as well as a Carrefour City + in Dubai based on the same technologies.
In France, however, this Carrefour Flash is not expected to be deployed.
“It remains a laboratory store, we have no other openings planned,” says one at Carrefour.