Black Friday 2021: the best deals available – JDN

[BLACK FRIDAY] If the date of Black Friday is set for November 26, some good deals are already available at e-merchants. Update on the best deals.

[Mise à jour du vendredi 12 novembre 2021 à 10h30] Less than two weeks before the start of the 2021 edition of Black Friday. The official date is set for November 26, 2021 and portends an avalanche of discounts and promotions on a wide selection of products. All e-merchants should participate in this important celebration, one month before Christmas. But if Black Friday officially begins on November 26, 2021, some of them are setting up promotional operations from Black Week from Monday, November 22, 2021, or even earlier, like Amazon and its “Black Friday before the hour” which allows customers to pay in four installments at no charge. Enough to meet the expectations of customers on the lookout for offers. Discover the JDN’s selection of high tech products and household appliances available on Amazon:

The good deals will continue beyond Black Week and “Black Friday” (the other name of Black Friday) to extend throughout the weekend of 27-28 November 2021 until Monday 29 November 2021 , date of Cyber ​​Monday. With the generalization of the vaccine and despite an epidemic rebound in recent weeks, Black Friday 2021 should be more conducive to purchases in physical stores unlike the last edition.

The JDN will soon present its selection of good high-tech deals spotted among the main e-commerce players including Amazon, Cdiscount but also Fnac, Darty, and Boulanger. In the meantime, find out everything you need to know about Black Friday, a large-scale business operation that represents a strategic day for the annual business of online and physical commerce players.

Black Friday, or Black Friday, the color of the banners deployed by merchants for the occasion, is a large-scale commercial operation, during which many discounts and promotions, up to more than 80%, are offered. to consumers. It takes place at the end of November, on a Friday, as the name suggests. Contrary to Amazon Prime Days, this commercial operation is not confined to a single trader. 95% of French people know what this day is, according to a study published in November 2019 by OpinionWay for iloveretail.fr. This is 4 points more than in 2018, which shows the place taken in consumption by Black Friday in a few years.

Black Friday was born across the Atlantic. It takes place the day after Thanksgiving, a feast celebrated on the last Thursday of November in the United States to commemorate the help of the Amerindians offered to the first European settlers. The explanations differ on the origins of this trading day. Why did you call it “black Friday”? Several hypotheses exist. The most common is that after Thanksgiving, merchants wrote in black ink on the notebooks where they kept their accounts, and no longer in red ink. In other words, they went from negative to positive, hence the term Black Friday. Another legend has it that police officers in Philadelphia adopted this expression in the 1960s, in reference to the black streets of traffic jams, when households came home from holiday Thanksgiving or bridged the weekend. Anyway, Black Friday developed fully from the 1970s across the Atlantic. The giants of web imported Black Friday in France, in particular Amazon. Since 2013-2014, the major national brands, such as La Redoute, Auchan, Casino, Darty or Fnac followed. Today, most of them are doing promotions on this occasion: Zara, Baker, Nike, Zalando, Sephora, Leclerc, Asos, Mango, Private sell…

The date of Black Friday is set for Friday, November 26, 2021. However, each year, promotions start pouring in the Monday before the official date of Black Friday, which marks the start of Black Week, and continue to rain until the following Monday, known as Cyber ​​Monday. In total, therefore, the business operation lasts a whole week, with a peak of good business on Friday. In 2021, the date of Cyber ​​Monday is therefore set for Monday, November 29. Unlike Black Friday, reductions are only practiced by players in thee-commerce.

Among French professionals, the stakes have indeed become considerable. “Merchants must understand that Black Friday has become a must-see event. With the end of the year holidays, it now represents between 20 and 25% of sales small and medium-sized e-merchants on average, “assures Alexandre Eruimy, managing director of Prestashop, a solution that supports merchants in creating their online site. On the Internet, the success of Black Friday is colossal. Compared to November 2015, Google searches linked to Black Friday in November 2019 were multiplied by 6 in France, according to the digital marketing platform SEMrush.

As usual, the American e-commerce giant Amazon will participate in Black Friday and Black Week. From which date ? The information is not yet available. As a reminder, in 2019, the Black Friday at Amazon started a week before, on Friday November 22, 2019, with great deals that peaked on Friday November 29, 2019, D-Day of Black Friday. The previous year, its Black Friday Week took place from Monday November 19 at midnight to Monday November 26 inclusive, i.e. 8 days of promotions in total. Over 70,000 items were available in France, with discounts of up to 60%. “Consumers have understood that savings are to be made. In particular on Amazon, thanks to our very broad offer”, commented Frédéric Duval at JDN, general manager of Amazon France. For two thirds of them, Black Friday even marks the start of Christmas shopping.

The Nintendo Switch is the most popular video game console, according to Idealo, the Axel Springer group price comparison. Obviously, the Nintendo Switch is also a very sought-after product during Black Friday. To make sure you’re getting the best deal at the best price, you can use the simulator available on Service-public.fr in order to calculate the new price of a product after applying a reduction rate.

Will PS5 stock be available for Black Friday? The question needs to be asked. If we believe the post TikTok from an employee of the Walmart chain of stores in October, the store’s warehouse would be filled with PS5s. However, whether online or in store, the latest generation console remains unavailable, except on rare commercial occasions which involve little stock each time.

After having shunned the commercial operation in 2014 and 2015, Apple makes its Black Friday for several years. Apple brand aficionados therefore have an interest in closely monitoring retailers, such as Amazon, Fnac or even Cdiscount, which offer very attractive discounts on iPhone 13s, MacBooks and other iPads during Black Friday.