The boss of a frozen food chain denounces the harassment of the L214 association – BFM Business

Daniel Sauvaget, CEO of the Breton brand Ecomiam, ensures that his company is the victim of an attack on the part of members of the animalist association

“I learned that the Ecomiam company is committed neither against the breeding of hens in cages, nor against the worst breeding practices for broilers”, “You DESERVE to be the target of” attacks “for your cruelty and promotion of cruelty” … For a few hours the Breton frozen food brand Ecomiam has been the victim of a cyberbullying campaign on his Facebook page, by email or via phone calls.

In a video uploaded this Monday, November 8 on Youtube and spotted by Succeed, Daniel Sauvaget, the CEO of the group denounces this attack and targets the animal association L214.

“Since this morning, we have been the victim of an attack by members of the L214 association, he assures us. We have received 350 to 400 emails, incessant phone calls to headquarters, messages published on social networks. . “

The activists of this association known for broadcasting shocking videos filmed in a hidden camera in farms or slaughterhouses demand that the frozen food chain undertakes to no longer obtain supplies from poultry producers accused of animal abuse.

“We will not give in to L214 which is an association which, thanks to this type of method, obtains from all distributors the fact of making commitments which suit them well and which promote the advent at European level of requirements for notebooks. expenses for the breeding of poultry and other animals “, explains Daniel Sauvaget who considers that with these commitments” we give ourselves a good conscience for cheap “.

“Our action has an ethical dimension”

According to him, brands that display their commitment to animal welfare on their website “import a lot of products for which we do not know the actual conditions practiced. […] and have sometimes harsh purchasing practices, to the detriment of breeders. “

The affordable frozen food chain created in 2009 is supplied exclusively from French producers.

“The fight of Ecomiam is that we respect the remuneration of farmers, assures the boss of the sign. For example, we display our margin in stores. Our action has a stronger ethical dimension than allegations that we put as that on sites. “

This is not the first time that the L214 association, whose photos and videos enjoy wide media coverage, has been criticized for its practices, in particular by agricultural federations and employee unions.

The CGT thus denounced on November 3 in a press release the association’s methods deemed “occult and obscurantist” following the broadcast of a report in a slaughterhouse of the Bigard group in Cuiseaux (71).

“As they are used to, the L214 divert images to their sauce,” said the union, which ensures that the regulations are respected in this slaughterhouse.

The union which qualifies the association as a “sect” which “plays on emotion” judges as well as many companies “too often use animal welfare as an advertising slogan.”