Martin Hodás comments: Does Facebook work more on its image or meta version? Maybe one day we’ll find out.
Yes speculation were nevertheless confirmed. Facebook – not the social network itself – changes its name. According to Mark Zuckerberg, thereforeto make the name better describe what the company is doing.
No, the company will therefore not be called CCL (Couldn’t Care Less), following dozens of big cases concerning its practices. From now on we will know it as Meta. Because Facebook (Meta, Meta, Meta … the power of habit) is supposed to try to lay the foundations of the so-called metaversion, a virtual universe in which practically anything will be possible.
Only if the meta-phrase is not just a meta-excuse in an attempt to cover all the dirt that, in the long run, especially in the past period flows from below the doorway in Menlo Park …
A cover maneuver?
Many see the change of the name of the company operating Facebook as a handy media handle. After all, who will read the irritated articles about the leak of some insignificant no-name company that he has not heard of before.
It will take a while to build awareness of the Facebook = Meta association.
Thanks to that, the company and its image, as well as Mark Zuckerberg himself, will relax a bit (don’t underestimate the journalists). There is even speculation that Facebook – a social network – would get its own CEO. Possible “attacks” by the media should be directed at him.
It could be an attempt to divert views of Mark Zuckerberg as a representative of all the evil that is happening outside Facebook. Despite the fact that, as the head of Meta, he would certainly still have a big influence on what is happening in our blue-and-white Newsfeeds.
It would make sense, and we would not be surprised if there was a piece of truth to this potential intention.
Or does Mark mean it honestly?
History has shown that even the largest companies can fall to the bottom. Whether by stepping (a few times) next to it or falling asleep on laurels, which is relatively simple.
Facebook will not be here forever. Although it has been the largest social network in the world for years. And Facebook (ie Meta, Meta, Meta …) knows that. After all, such a Nokia once wanted only “connecting people” – as Zuckerberg declares about FB.
He is therefore looking for “the next big thing” – something completely new that will change the online world just as social networks have succeeded.
The answer to this search is to be mentioned metaversion. The company hopes that it will be a new era of the Internet, which will significantly improve the quality of not only our online, but especially offline life.
The company is reportedly investing up to $ 10 billion in efforts to build its foundations. Just this year …
Ok, I guess it won’t just happen. That would be a very expensive PR campaign …
The truth can stand in the middle
Anyway, from experience I’m used to not believing Facebook or the nose between my eyes. And this also applies in this case. After all, a company can build a similar project without having to give up a world-famous name that almost everyone knows. And just to demonstrate that he is serious about the project. Such a change would break the heart of many a marketer.
Nevertheless, the very effort to build a metaversion is a legitimate matter, and from the company’s point of view it can be an important risky investment. Which will either repay her royally or decently whip up a few quiet nooks and crannies of the shareholders’ pockets.
Although this will not be a real adaptation movie Ready Player One, at least not in the foreseeable future, Zuckerberg wants to have up to a billion users in its meta universe over the next decade. This already sounds like a specific goal and a thrown glove for the company’s developers themselves …
And it can also serve as a mirror to show us if Zuck didn’t pull us by the nose again. We will see how much Meta will push the saw and whether it will at least partially approach this ambitious goal within ten years.
Then, perhaps, during this trip we will see how serious the company and its boss thought.
Personally, I am inclined to the fact that Zuckerberg currently combines pleasant with useful. With metaversion, he can be really serious and believe that this idea will one day break through. After more than 15 years, the social network presents him more problems than career challenges. Something new, fresh and ambitious will be like a balm for the soul.
And so that the soul still doesn’t have such a bad image, it distances it a bit from Facebook. At least on the eye. Metaphorically …
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