Through Marie-Charlotte Nouvellon
Explaining that “this year again, the choice was difficult to decide between the photos sent by our members”, the association Landscapes of France (which fights against visual pollution) unveiled, Friday, October 29, 2021, its new list of “la France ugly “.
Pinning the worst students on their advertising display policy, when it is considered too prolific or spoiling the heritage for example, the association attributed to the Haven (Seine-Maritime) the “Advertising without moderation” prize.
No moderation on alcohol ads
Publishing various photos on which various advertisements for a brand of alcohol stand out, Paysages de France notes: “associated with advertisers, the alcohol lobbies have blown the cap off the Evin law. Le Havre, a UNESCO World Heritage Site, wanted to join without moderation in this noble cause which allows doctors, the police and the judiciary not to have to fear a lack of work. “
Stating that the mayors of the four “winner” municipalities were “congratulated” on obtaining their prize, the association specifies the aim of its ironic approach: “we can bet that these municipalities, although not candidates, will appreciate this recognition of their unfailing action for the preservation and improvement of landscapes! The objective therefore: to encourage elected officials of the communities to “open their eyes” to this issue of the place of advertising in the public space.
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