Trump launches his social network, the experts: “It will flop”

Donald Trump’s social network? It is bound to be a flop, word of experts. “To remedy the exclusion from the main social networks, Donald Trump has just announced the launch of his own social media: Truth Social, or, according to his intent, the social of truth. In an age in which everyone can be a media, that of giving life to ‘parallel’ social platforms is a rapidly developing trend, especially at the corporate level. Social networks will increasingly be direct sales channels and the so-called influencer marketing, from now on to the next few years, will see a significant increase of investments by marketers, “says the ‘International Advertising Association’ in a statement. “It is a phenomenon that is undoubtedly on the rise – comments Stella Romagnoli, general manager of IAA – International Advertising Association, the most relevant international community of marketing and communication leaders in the world – it is true that companies are organizing themselves in we see this sense in particular abroad with the more structured realities. This trend will certainly have an initial boom, which will favor the first who will experience it, and it could work well both at the branding and commercial level to retain its customers or attract new ones, provided, however, that it does not become an enlarged and replicated phenomenon. from others whether they are politicians, associations, celebrities or companies “.” With the passage of time, in fact, the euphoria for the novelty will have passed, see what happened with Clubhouse, and the large number of platforms will only disperse and water down the attention of users who will soon lose interest. If this scenario were to arise, ‘corporate’ social media will be a trend but with a very short range of action “, he adds.