The world championship is enriched by a partnership in the name of innovation and technology. Pramac Racing has announced a new agreement with Yahoo which becomes Main Sponsor of the Team and will be the first Title Sponsor of Pramac Racing in the E-sport championship starting from the 2021 season. The Yahoo logo will be present on the Ducati fairing of Johann Zarco and Jorge Martín , on the drivers’ suits and in the garage starting from the historic Le Mans circuit. Yahoo connects millions of people with their passions around the world through innovative content and offers premium advertising technology solutions on: Yahoo News, Yahoo Sports, Yahoo Finance and other communication tools such as Yahoo Mail and Yahoo Search that help people organize their The agreement was brokered by Verizon Media’s international strategic partnership team, the Italian team of Havas Sport & Entertainment, sports marketing specialists and part of the Havas Media Group, creating an exciting global partnership. We are very proud to be able to announce that Yahoo will be the Main Sponsor of Pramac Racing and Title Sponsor of the E-sport Team – stated Paolo Campinoti, Team Principal Pramac Racing – We believe that the technological approach of MotoGP perfectly matches the vision of Pramac and Yahoo. The connection between people and technology is the key not only to the synergy with the MotoGP Championship but also for a lasting partnership “. Kristiana Carlet, VP International Sales of Verizon Media, expressed herself on the new partnership:” MotoGP is one of the most exciting sports in the world, with riders and teams at the pinnacle of technological development. Yahoo continues with its innovation strategy through next-generation content and experiences and this partnership with PRAMAC is an incredible opportunity for Yahoo to continue connecting consumers with their passions and reinventing the future together. “” This global partnership from Pramac with an international brand like Yahoo marks another important result for our goal: to continue making a difference for brands, companies and people – concluded Stefano Spadini, CEO of Havas Media Group-. Once again with our Havas Sports & Entertainment team we have combined the values of two important realities: those of Pramac and Yahoo, which make innovation and the power of emotions decisive levers to engage their audience. This becomes even more valuable when sponsorships consistently and convincingly reflect brands and sponsors. We continue to grow and we do it together with our customers and partners “.
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