• Sun. Oct 24th, 2021

E-Sports, Serie B at the start: everything is ready for the 2021 edition


May 12, 2021

Everything is ready for the 2021 edition of BeSports, the official e-sports championship of the Serie B League organized by WeArena Entertainment Spa which will start on Monday 17 May. The second edition of the tournament played on Konami’s eFootball PES 2021, exclusive licensee of the BKT Series rights in the world of video games for the 20/21 season, will see 19 participating teams and will be presented on Friday 14 May from 18 with a live event where it will find space also the draw for the composition of the 4 regular season groups. The format of the competition, which will be even more relevant to the real championship of the BKT Series, will continue with the playoff (18 June) and with the final (20 June) which will consecrate players and clubs as winners of the new edition. Francesco Monastero, CEO of WeArena: “As WeArena we are proud to take care of the organization of BeSports2021. For our company growth path in the world of e-sports it is a great challenge for which we want to channel all our know-how into ‘video-playful entertainment, creating a show capable of involving the e-sports community without neglecting the general public already passionate about the LegaB universe and beyond “.” As Lega Serie B – underlines the president of Lega Serie B Mauro Balata – we were the first to bring this event to the Italian football scene, which represents our interest in a project that has guaranteed us a great promotion of our league, but also to stay close to our fans during the period of the pandemic while maintaining the emotion of the BKT series in the hearts of the people “. All the matches of the competition will be broadcast on the official channels of Lega Serie B and simultaneously on Bwin TV (www.bw in.tv), main Sponsor of BeSports, in addition to the website and the official WeArena platforms, where real-time updates will be available with results, rankings and editorial content including matches on demand, highlights, interviews and specials dedicated to the enhancement of BeSports and of all participants. WeArena Entertainment Spa, a leader in the organization of online and itinerant events and the first network of themed digital entertainment parks in Italy, took care of the organization and management of the entire project, approaching in support of the event partners and sponsors of absolute importance . BeSports2021 sponsors come from different product sectors: food & beverage, technical sportswear and streetwear and other brands related to nutrition and avant-garde technology for audiovisual and graphic art. Online Media Partner of BeSports 2021 will be eSportsItalia.com: a lens of privileged enlargement on the many facets of the competition, starting from the in-depth analysis and interviews dedicated to the life of the pro-players of each team, as well as all the editorial work related to updating results and rankings, and other curiosities, in real time. The tournament partners also include OIES – the Italian Esports Observatory and CMA – Creative Management Association Srl, selected to bring to the field another great novelty, represented by the attention to the dynamics of training in terms of social responsibility, which will produce the edition of an Impact Report of the entire event.