Bitpanda, a European digital investment platform, announces the first sports partnership in Italy with the Italian Rugby Federation (Fir). The Austrian unicorn will be the Main Sponsor and Jersey Sponsor of the Italian men’s rugby team and the Under 20 national team for the entire duration of the Six Nations, whose start is scheduled for 5 February 2022. “The changing world, including that of rugby, requires us to structure our Federation to better face the challenges that the future will present us, on and off the pitch. A dynamic, technologically advanced structure capable of easily interacting with its members and Clubs through the tools that science, technology and information technology can now make available to us. All well anchored to our traditions and our values. Online investments are the financial phenomenon that is intriguing and affecting everyone and we are thrilled to be able to welcome a reality like Bitpanda into the great family of Italian rugby, which like us has a precise and important development program in our respective international areas. I am sure that the next Six Nations will allow both of us to continue building the future together ”, underlines the President of the FIR, Marzio Innocenti, welcoming Bitpanda as the main sponsor of the Fir and of Italy for the Guinness Six Nations 2022. “Fir is always attentive to commercial trends and looking for partners who share our vision of an Italian rugby capable of communicating with increasing effectiveness with the new generations and constantly keeping up with the evolution of the social context – says Carlo Checchinato , Commercial Director of the Italian Rugby Federation-. Bitpanda is a reality that has been able to emerge in the investment sector by setting itself as a reference in Europe and in the world and we are confident that we can undertake a long journey together. “The partnership offers Bitpanda a formidable platform to reach not only the Italian public, but also a broader target of millions of rugby fans all over the world. “We at Bitpanda want to turn the tables in the world of investments – declares Orlando Merone, Country Manager of Bitpanda Italy-. And the Italian Rugby Federation wants to do the same in sport. We are happy to become the FIR’s Main Partner and Jersey Sponsor for the senior national team and the Under 20 team on the occasion of the Six Nations 2022: a unique opportunity to make our brand and our offer increasingly known in Italy and in the world. Rugby revolves around values such as integrity, respect for the rules and discipline. The same goes for us. We wish continued growth and future success to the senior national team and the rugby team under-20. ” Founded in 2014 as a platform to sell and buy cryptocurrencies, Bitpanda has grown and been profitable for five years. The investment platform has constantly evolved and today offers a wide range of digital assets: bitcoin, cryptocurrency, fractional shares, ETFs, precious metals. The growth of Bitpanda testifies to how common retail investing has become and how more and more investors want to take the reins of their investments. Less than seven months after entering the Italian market, Bitpanda has opened the Milan office and continues to strengthen the local team.
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