Football, TV rights: Serie B is still on Dazn for the next 3 years

For the next three years, Serie Bkt will continue to be broadcast on Dazn, continuing the path started last cycle with great satisfaction and success for both sides. Also in this new three-year period, therefore, all the matches of the Serie Bkt championship will be on Dazn who, as usual, will field a consolidated professional team that has already distinguished itself in the past with great appreciation from the fans. The complete schedule of the Championship, with playoffs and play outs, will be accompanied as usual by the Gol Zone with real-time updates on the matches in progress, live connections and all goals. In this way, the Bkt Series continues to play a key role in Dazn’s development strategy: an important competition with which to consolidate a project started three years ago and which has rewarded the innovation that streaming vision was able to bring. to the sports market. Serie Bkt, in fact, immediately relied on Dazn and was rewarded in terms of visibility, attention and interest on the part of the fans. Now the project is set to go a step further in the direction of ensuring maximum relevance to all teams in the cadet series. In this regard, Veronica Diquattro, Chief Customer & Innovation Officer of Dazn, says: “We are delighted that Serie Bkt is on Dazn also for the next three years, continuing and consolidating a path started the last cycle with great success and satisfaction for both parties. Three years ago, the Bkt Series chose Dazn by marrying an innovative and modern project that saw streaming vision as the absolute protagonist of the new trends in consumption and use of sports content. We are proud and very satisfied with what has been achieved in this period and we are now committed to further growing Serie Bkt taking it to the next level and helping to further expand its visibility with the ever-present goal of reaching as many fans as possible “.” We started a journey together with Dazn three years ago, having renewed it for a new three-year period demonstrates how much mutual satisfaction has been for an innovative partnership that has guaranteed strong growth for both “declares Mauro Balata, President of Lega Serie B.” The attention to Serie Bkt testifies to the reliability and spectacularity of our competition, which every year gives unpredictability and emotions to millions of fans throughout Italy “.