Helbiz, the American company global leader in micro-mobility, announces the birth of Helbiz Media which has acquired, according to Adnkronos, the Ott rights of the Serie B Championship for the next 3 seasons (2021-2022, 2022-2023 and 2023-2024) for the broadcast in Italy and announces that it has been chosen by the Lega Serie B as the exclusive partner for the distribution and marketing of the rights of the Serie B Championship worldwide. The creation of Helbiz Media is part of the strategic plan of the Helbiz group and aims to activate a new business unit that adds value to the group and its core business, micro-mobility. Helbiz Media will debut with the broadcast in Italy of the entire Serie B Championship: 20 Clubs, over 390 games including regular season, playout, playoff, visible through the Helbiz Live service with the Helbiz Unlimited subscription. The birth of the new business unit is part of the strategic plan of the Helbiz group by exploiting the synergy between the world of micro-mobility and the world of media. The content offering service will be called Helbiz Live and will be an Ott service, usable through smartphones, tablets, PCs, smart TVs. All cutting edge technologies and consolidated infrastructures will be used in order to guarantee the highest quality standards. Series B and Helbiz Live content will be included in the Helbiz Unlimited subscription but will also be offered with a specific subscription for audiovisual content. The amount of the transaction is governed by the rules contained in the public tender issued by the Serie B League and is a function of the number of operators who will participate in the same type of offer, by the deadline indicated on 15 June B have also reached an agreement according to which Helbiz Media will be the exclusive distributor of the Serie B media rights abroad, worldwide (except Italy). This agreement represents a further business line for Helbiz Media, which will immediately operate on international markets by working with broadcasters, Ott operators, agencies, betting companies, in order to obtain the most widespread distribution abroad for the Serie B Championship. ensuring visibility and economic results. Helbiz Media, through Helbiz Live, will directly exploit the rights of Serie B in the countries where Helbiz is present such as the USA, Canada, Serbia, and others will soon be added. Helbiz Media wholly owned by Helbiz, was born from an intuition of Emanuele Floridi, who joined the Group, as Advisor of Helbiz Media. Strategic Management expert, he grew up in the world of institutions and industry, and in recent years he has worked in the football business, as an advisor to media and telecommunications companies. CEO of Helbiz Media Matteo Mammì has been appointed, who will report to the CEO of the Helbiz group, Salvatore Palella, and who will have the task of guiding the company’s activities globally. Matteo boasts over 20 years of experience as a Senior Executive in the media, sports, telecommunications sectors, with top experience in Sky Sport, Mediapro, Img. “First of all, thanks to Lega Serie B, to the Presidency of the Lega and to all the Clubs for the trust and spirit of partnership expressed for the Helbiz and Helbiz Media group. I am thrilled to join the Helbiz group, a consolidated yet extremely dynamic company, which is reinventing the micro-mobility sector. We will launch new projects to support the core business with the aim of winning over and involving our customers more and more. We will offer a new, technological and very affordable audiovisual entertainment service ”, said Matteo Mammì, CEO of Helbiz Media.