• Wed. Jan 19th, 2022

‘National as Masterchef’, social irony on the uniform for the 2021 Europeans

Byeditorial

Jun 3, 2021

Mandarin collar, blue-gray jacket and black trousers. That was enough to unleash irony on social media, and even some controversy, after the publication of the photos of the Italian national team, who for the 2021 Europeans wear the uniforms signed by Giorgio Armani. “They look like cooks” writes someone. “The new participants of Masterchef”, we read in another post. And again: “But do we bring pizzas to Euro2021?” In reality, the uniform, signed by Emporio Armani, is a tribute to Enzo Bearzot, an iconic figure in national football and is made up of a light blue / white jacket with a mandarin collar, in light seersucker cotton with a wrinkled effect, and soft black trousers. To extinguish the controversy seems to be the designer himself, who in a note explains that he is “proud to dress our national team in this moment of restart and in such an important championship”. Armani says he “worked on an idea of ​​spontaneous and sporty elegance, with an authentic spirit” and “imagined a dress that is light but full of dignity, how dignified and proud our spirit must be at this moment”. The president of the FIGC, Gabriele Gravina, is satisfied. “I thank Armani because he managed to design a suit capable of uniting and enhancing three fundamental characteristics of this young, elegant and determined national team – he explains -. His style is perfectly combined with the imprint given to the Azzurri by coach Mancini. “The uniform initiative is part of a broader four-year collaboration plan, signed in 2019 by Giorgio Armani with the FIGC, which provides for the creation of the formal Emporio Armani wardrobe for the Italian national football team, the under 21 and the women’s national team. Giorgio Armani’s link with the world of sport is solid and articulated. Over the years, in addition to the Italian national team, the designer has collaborated with some of the most important clubs at an international level, signing their official uniforms. In addition, for his campaigns he has repeatedly chosen the faces of champions in different disciplines, including Cristiano Ronaldo, David Beckham, Kakà, Luis Figo, Fabio Cannavaro, Andriy Shevchenko, Rafael Nadal, Federica Pellegrini and Filippo Magnini. A great basketball fan, since 2008 Armani is also the owner of Olimpia Milano, which he brought back to success.

One thought on “‘National as Masterchef’, social irony on the uniform for the 2021 Europeans”
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