With summer just around the corner, one of the symbols par excellence of the most awaited season is preparing to forcefully return to the tables of Italians. And a new brand appears: ‘Calabresella the watermelon that makes you beautiful’. Comes directly from the Crotone countryside, the watermelon with a generous taste that is good for the palate and for health. “It is a high-end watermelon, which is characterized by a fragrant, deep red pulp and an intoxicating scent. The launch is scheduled for mid-June”, Iolanda Turrà, administrative manager of the Agricultural Company, told Adnkronos Giovanni Turrà of Crotone. “A made in Italy product, favored by the microclimate of the area capable of making the fruit of excellence in our territory, so much so that on average even 13 degrees brix are exceeded”, he adds. “From an organoleptic point of view, the soils are rich in potassium, which is one of the main elements of watermelon – explains Iolanda Turrà – On the harvest it is difficult to make predictions but we are optimistic, at the moment there is an explosion of flowers; after a difficult and dramatic year, we therefore hope to restart with a bang, even in the company of our fruit “. The Giovanni Turrà Farm produces watermelons (including fennel) on large volumes and exports its products also abroad, in particular to France, Germany, Poland and the United Kingdom. “We have already made contacts with Finnish companies with which an interesting relationship is expected”, specifies the entrepreneur, hoping that the ‘Calabresella’ watermelon will soon make itself known in Northern Europe. “Watermelon is a fruit that brings joy, remembers our childhood, sharing with friends, it also contains substances with an antioxidant action, it is an ally of the line, which is why we decided to aim for a new product, thus relaunching a new season in the name of a good restart for everyone “, concludes Iolanda Turrà.