“It is impossible not to notice how these last two years characterized by lockdowns and isolation constraints of all kinds have deeply accentuated the presence of digital in anyone’s life regardless of whether they are normal people who have found the possibility of maintaining relationships in social networks convivial or of entrepreneurs and companies that have found themselves forced to modify their communication plans, reconsidering them in relation to the new living conditions of users “. This is supported by Marco Cipolla very young guru of the concept of Web Reputation and expert in digital communication. The digital one appears, therefore, according to the very young CEO of Modeleverywhere, as a highly pervasive revolution that concerns all aspects of our daily life and that after having already deeply modified them will continue to do so until the use of digital is instinctive and usual for all those too. people who, not belonging to that Generation 2.0, have up to now considered this tool an extra comfort of the new millennium to be looked at with a little diffidence and in any case to be learned calmly. “Marco Cipolla is a young expert in his sector and failing to carefully consider his warning to rush to align corporate communication plans with this new, now explicit reality, would be one of the biggest mistakes a company could commit in this period; the digital revolution is now an indisputable reality from every point of view and delaying in realizing it would mean for every activity to be condemned to extinction “, says Giulio Borgognoni, communication expert who is currently exploring the possibility of wide-ranging collaborations with Marco Cipolla radius.