‘Science to Live’, Novartis project to disseminate it to young people

During the conference “Research tells itself”, organized by Novartis Italia, in Venice at the headquarters of the Giorgio Cini Foundation, there was talk of scientific dissemination and how to reach new generations more effectively. During the event, the short film ‘Reimagine’ was screened, which has as its protagonist the life of a researcher from childhood to the success of his research, proposed in various venues, including the Giffoni Film Festival, the most important European film festival. aimed at young and very young people. Next step: “Scienza da Vivere” an agreement signed with the Ministry of Cultural Heritage, divided into various projects aimed at both university and upper secondary school students, and aimed at raising awareness among the wider public. “It is a commitment that we made during the pandemic – commented Pasquale Frega, Country President and CEO of Novartis Italia – aware that there was a need to disseminate scientific information more strongly; we made an agreement with the Ministry of Cultural Heritage, and the next step will be the launch, in October, of a museum of medicine dedicated to scientific knowledge, in collaboration also with Google Arts & Culture, which will be virtual, open to everyone but above all by the new generations “.