In Milan the Run For Inclusion, the first race against all discrimination

The first race that celebrates the uniqueness of each individual and the values ​​of inclusiveness and diversity, It is the Run For Inclusion, the first of its kind, which on 29 and 30 October 2022 will transform Milan into the symbol of the fight against all types of discrimination: 7.24 km for a non-competitive race that underlines the need for a constant commitment to these issues, 7 days a week and 24 hours a day. The bib, on which each participant can write their personal message, will be the manifesto of the freedom of expression and inclusiveness that everyone can and must have The initiative, promoted by DHL Express Italy and powered by Uniting Group, is open to all and it is designed to be traveled by running or walking, alone, with family or friends. “Run For Inclusion is the extraordinary stage of a path of social and environmental sustainability that has for some time seen us as protagonists throughout the country. And it is precisely from Milan, a city that symbolizes the Italian economy and an example of a pioneering vision in various fields, that we want to spread this initiative all together “- declares Nazzarena Franco, CEO of DHL Express Italy – We take our commitment outside the company daily in welcoming the uniqueness of each one, to deliver a better world for all, where respect and acceptance are the basis of our actions. Together, because in every journey we #AndiamoOver every goal. ”“ The Run For Inclusion was conceived to go beyond the concept of the event, beyond the simple format. It will be a platform capable of raising awareness and involving the public, thanks to innovative and experiential methods, towards topics of primary importance such as inclusion and diversity “- affirms Alessandro Talenti, CEO of Uniting Group – Also length, 7.24 km, it is not a random choice. It is a way of underlining how these values ​​must be preserved and require constant commitment: 7 days a week, 24 hours a day. We will all run together, to go beyond all forms of discrimination ”The key moment of the weekend will be Sunday morning, when the Run For Inclusion will start from the Arco della Pace towards some of the symbolic places of Milan. However, the spotlight is already on at noon on Saturday, with the official inauguration of the Village Run For Inclusion, also at the Arco della Pace. the themes of the RUN: participants will be able to write a personal thought next to the number, transforming it into a message and a symbol of the freedom of expression and inclusiveness that everyone can and must have. As in every trip signed DHL Express Italy, #AndiamoOver every milestone. Fundamental presence in support of the Run and its values, some of the most important Associations that will represent different areas, to celebrate inclusion at 360 ° .AGPD – Parents and people association with Down syndrome, AISM – Italian Multiple Sclerosis Association, Sport Senza Frontiere Association, Cesvi, Francesca Rava Foundation, Libellula Foundation, UICI – Italian Union of the Blind and Visually Impaired of Milan, will run together with the participants to bring their messages to the finish line and they will have a space inside the Village to promote their activities. Each participant, together with the purchase of the ticket, will have the opportunity to make a free donation to one of the Associations present, but that’s not all. The initiative is Presented by RDS 100% Grandi Successi, which will also be the protagonist on the Village stage on 29 and 30 October, and supported by a Hearst Italia Media Partnership, with the magazines Gente, Marie Claire, Men’s Health and Runner’s World. “We are happy to participate in this event that sees maximum consistency with our values ​​and the pursuit of the objectives of the 2030 agenda – explains Massimiliano Montefusco, General Manager RDS 100% Grandi Successi – For the first time we will actively contribute with all brands : RDS 100% Grandi Successi, RDS Next, RDS relax, Discoradio and Dimensione Suono Soft, RDS adv, because for us it is a testimony of true inclusiveness and active involvement that will lead to maximizing the effectiveness and attention on this issue “” Hearst’s approach towards its users and partners is summarized in ‘Living Better’: the offer of responsible entertainment, capable of multiplying energy, stimulating an attitude to well-being, improving social age and help people to live well – these are the words of Danilo Panella, Marketing Director of Hearst Italy – Hearst wants to share its values ​​against all forms of discrimination, adopting a language and behavior capable of affirming the group’s commitment to inclusion and helping to create a work environment in which all employees are treated with respect, dignity and where individual differences are valued. For this reason Hearst together with its brands has decided to support Run for Inclusion, whose purpose is precisely to celebrate and bring to the finish the uniqueness of each individual “The countdown towards Run For Inclusion has therefore officially begun with the launch of the site. and social channels (Facebook and Instagram), which will allow you to stay up to date and discover the many news that will accompany fans until 29 and 30 October. Participation tickets can be purchased on the website www.runforinclusion.com, where there are also all information, appointment times and the area dedicated to donations for the Associations involved.