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QVC Italia takes sides with the LGBTQ + community and celebrates Pride month

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QVC Italia is committed to supporting empowerment and a sense of belonging by promoting a #diversity, #equity and #inclusion (DE&I) strategy within its organization and those with which it collaborates, in its product offering and supporting communities underrepresented. QVC Italia, as part of Qurate Retail Group, is committed to promoting inclusive and equitable environments, where differences drive innovation and a sense of belonging inspires every team member, business partner, customer and community. As part of its commitment to DE&I, QVC Italia has launched the Must Have Estate campaign called ‘Lgbtq +?’ (broadcast on TV channels 32 of digital terrestrial and 475 of SKY from 23 to 29 May) the QVC format dedicated to the fashion news of the season, which gives this shopping event a social nuance linked to the theme of Lgbtq + Pride, in which the the message of inclusion and empowerment of people passes through the theme of diversity. During the campaign, members of the LGBTQ + community will be involved in television programs, fashion shows and videos promoting the campaign. QVC Italia invites everyone to go beyond the LGBTQ + label to celebrate the true essence of people. The contents of QVC represent an opportunity to learn, broaden one’s perspective and break down barriers, exploring the true meaning behind the simple acronym Lgbtq +, understood as a world made up of individuals with emotions, dreams and feelings. From 23 May until the end of June, the social channels (Instagram and Facebook) of QVC Italia will publish a series of educational videos with QVC guests, volunteers from Arcigay – one of the main Italian non-profit LGBTQ + associations – as well as people linked to the ‘agency. Four speakers talk about the meaning of the acronym Lgbtq +, but above all about the values ​​connected to it. The video is hosted by QVC guests Enrica Scielzo and Matteo Osso, Arcigay volunteer Stella Gelli and Giulia Rinaldi, daughter of influencer Valeria Sechi, who was QVC spokesperson in last year’s Must Have Summer campaign. Stella Gelli will also participate in the QVC After Show episodes, available on YouTube and in Instagram stories throughout the month of June.In addition to these initiatives, QVC Italia supports the Lgbtq + community in various ways, for example by collaborating on the Casa Arcobaleno project, a initiative aimed at LGBTQ + people. Customers can contribute by purchasing a dedicated t-shirt from May 23 until the end of June on www.qvc.it at a cost of € 19.90, with free shipping. The proceeds will be donated to Spazio Aperto Servizi, a cooperative that provides and manages apartments to host young people discriminated against because of their sexual orientation, their gender identity or their transition process, to start a new apartment in Milan inside of the Casa Arcobaleno project. The campaign for the month of Pride is promoted by the team member resource group Rumore of QVC. Created by QVC, these groups are made up of volunteer team members who are committed to promoting an inclusive work environment, supporting DE&I issues also in business objectives, and making a positive impact in local communities. The Must Have Estate campaign is available on the QVC platforms from 23 to 29 May, while the activities related to the LGBTQ + theme will extend throughout the month of June, the month of Pride.

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