What do Titian’s ‘Venus of Urbino’, Sandro Botticelli’s ‘The Birth of Venus’, Jean-Auguste-Dominique Ingres ‘The Turkish Bath, Francisco Goya’s’ La Maja desnuda ‘or’ The Origin have in common of the world of Gustave Courbet? For Pornhub, the most clicked pornographic video website in the world, they are “Classic Nudes” that can be admired in the great museums: hence the invitation to go and discover the museums to discover the erotic images scattered at the Musée d’Orsay and at the Louvre in Paris, the Metropolitan Museum of Modern Art in New York, the Prado in Madrid, the National Gallery in London or the Uffizi in Florence. An idea that, however, does not seem to have found the appreciation of the museums themselves, starting with the Uffizi Gallery, ready – according to the Adnkronos – to send a warning to MindGeek Holding, a Luxembourg company that owns the site of online pornography, which has neither requested nor obtained any authorization from the institution directed by Eike Schmidt. “Because porn may not be considered art, but some works of art can definitely be considered porn.” With this slogan Pornhub has launched the first audio guide to “classic nudes” told by pornstar Asa Akira. The PornHub Classic Nudes platform visits museums to explore the porn aspects of their classic art collections. And to make the new digital tool known, the advertising campaign was entrusted to an icon of international pornography: the Italian-Hungarian Ilona Staller aka Cicciolina, ex-wife of Jeff Koons, the most expensive living American Pop artist in the world . For ‘Classic Nudes’ Cicciolina in the promotional video poses with a tight-fitting flesh-colored jumpsuit impersonating the “Venus” by Botticelli of the Uffizi. When the news of Pornhub Classic Nudes reached the great museum of Florence, the surprise was maximum, because no one granted authorizations for the operation. In Italy, the cultural heritage code explains that in order to use the images of a museum for commercial purposes (including works), the authorization of the museum itself is required, which regulates the modalities and pays a fee. All this obviously if the museum grants permission. Permission which, for example, in the case of the Uffizi was neither requested nor granted. Hence the forwarding to days by the Uffizi of a warning to Pornhub. A similar warning or complaint could be promoted by other museums that, without their knowledge, have seen themselves included in the platform of the pornographic site. “There is a treasure trove of erotic art around the world, portraying nudes, orgies and more, not available on Pornhub: this pre-Internet art is enshrined in museums, now finally reopened with the easing of anti-Covid restrictions.” , explains Pornhub Brand Ambassador Asa Akira – When people go to the Louvre or the Met, they can just open Classic Nudes, and I’ll be their guide. It’s time to leave those boring audio guides and enjoy every single brushstroke of these erotic masterpieces with me “. (By Paolo Martini)
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