• Tue. Oct 26th, 2021

Rome: Atac, with ‘eL.Ov. Read everywhere ‘Tpl becomes a virtual library

Byeditorial

May 11, 2021

The free digital library that crosses the whole city and is available to customers of public transport in Rome was presented today at the Termini station in Rome. As part of the “eL.OV. Read Everywhere” initiative of Roma Capitale, Atac has developed the “+ Viaggi + Leggi” project in collaboration with the Book Forum, Libraries of Rome, the Liber Liber Association and Clear Channel Italia. Passengers waiting at stops or subway stations will be able to download hundreds of titles to choose from books, audiobooks and music tracks for free on their smartphone or tablet. Over 18,000 QRCodes will be published on the Roman transport network, corresponding to as many access points to the library, which travelers will be able to access to download the titles for free and with no quantity limits. The titles will be available for the next six months and will then be replaced by new ones. “With this initiative we give an original connotation to our network, which becomes like a virtual library. Offering customers a free cultural service is a way to remind everyone of the public function of transport, which does not only mean moving millions of people, but it also means offering quality services that improve the experience of transport. Reading is an excellent travel companion but even more is a source of inspiration, especially for the new generations. And we like to think that our “invitation to read “Can represent a contribution to the construction and dissemination of culture among young people and not only” commented the CEO of Atac, Giovanni Mottura. Also present at the launch of the project was the Mayor of Rome Virginia Raggi, who declared: “I am very proud of this initiative. In the Tor Bella Monaca district, in the VI Town Hall, last February we inaugurated the first eL.OV. and today the project expands to reach the Roman public transport network, at bus stops, on the underground. Hundreds of e-books can be downloaded for free. The goal is to broaden the audience of readers and make culture increasingly accessible and available to all. “Passengers will be able to consult the titles of the libraries on air, on the panels of the bus shelters at bus stops, on board some trains of the underground lines A and B, in the special notice boards located in various metro C stations, and on the panels of the boxes of the Termini bus terminus. In addition, in the metro access area of ​​Termini station, travelers will find a digital library with more than three hundred titles, including two special sections dedicated respectively to Dante and Trilussa and the Roman poets. “This is a passage of great civilization – he commented the actor and comedian Max Giusti testimonial of the initiative – Passengers have changed in the buses of our city, foreigners and Romans have been traveling together for seven generations and those who take public transport have many interests. Allowing you to make a journey using this service means starting from the dignity of travelers. I’m a Roman and seeing that a company like Atac has the will to offer more services to citizens and workers is an important sign of recovery. Good luck to Atac ”. The choice of titles is wide and the proposed sections are for all tastes and for all age groups: Italian literature, classics from all over the world, classics for children, the section dedicated to women’s writing, poetry, theater, audio books , symphonic and chamber music, art and travel essays. “‘eL.OV. Reading Everywhere ‘is a very important initiative to bring everyone closer to reading in the simplest and most original way “, says Diego Guida, national vice president of the IEA – Italian Association of Publishers and president of the Small Publishers Group.” The book has demonstrated a formidable resilience even in times of pandemic, and the “+ Viaggi + Leggi” project demonstrates that collaboration between the various communication operators can bring reading even closer. The book remains the most important vector for transmitting ideas, culture, knowledge, and online reading is certainly a first step to reach the readers that we expect to see also in bookstores “. Atac has also dedicated two special sections: the “Travel books”, designed for those who travel by public transport in the city, with reading times that correspond to the average duration of a journey on the metro and bus, and the “Books in language” for foreign communities that always more numerous use the means of transport. The proposed texts are in English, French, Spanish, Bengali and Romanian. The languages ​​were chosen after analyzing the distribution of the numerous foreign subscribers.