Mother’s Day, May 9, 2021. As every year, on the second Sunday of May, the day dedicated to her is celebrated. Among the various initiatives the azalea returns to support research: compatibly with the indications of the health and government authorities, the volunteers of the Italian Association for Cancer Research (Airc) will be in the squares to distribute the plant, now a symbol, with a donation of 15 euros. The azalea will be accompanied by a special guide with information on prevention, cancer treatment and some easy recipes to dedicate to the mother. According to what emerges from an online survey carried out on the website www.coldiretti.it, almost 6 out of 10 (59%) Italians who, for Mother’s Day, choose a bouquet of flowers or a plant that this year win big in the gift trends compared to chocolates and sweets, given away by just 6% of Italians, while a minority of 2% bought jewelry and the same number (2%) turned to clothing. INITIATIVES – Over the weekend, the association also promoted initiatives in the ‘Campagna Amica’ markets throughout Italy, with the possibility of buying from plants to flowers at zero kilometers, from traditional peasant sweets to agricosmetics, but also to participate in initiatives of solidarity to help families in difficulty, from the suspended expenditure of Campagna Amica to the ‘Solo Dal Cuore initiative’, promoted throughout Italy by Donne Impresa of Coldiretti together with CUAMM Doctors with Africa volunteers. absolute majority who donate flowers, according to Coldiretti, there is almost 1 in 5 citizens (19%) who will not give anything this year due to the economic crisis, while a further 12% never give gifts on these occasions. REPORT – And again, among the various researches carried out on the occasion of the anniversary, according to what emerges from the analysis of the European Union of Cooperatives (Uecoop) on data from the National Labor Inspectorate, over 1 mum out of 2 (53.3%) who quits because he is unable to reconcile childcare, time away from home and school and nursery hours with his job, spending on nursery and babysitting, the lack of places in kindergartens, the circle of relatives that shrinks, the incompatibility of working hours and rhythms with the care of the offspring are the main reasons, explains the analysis of Uecoop, which pushed over 20 thousand women to leave work in a year, a situation that weighs heavily also the Covid emergency.