Poste Italiane: education project on delivery services is underway

In collaboration with Postenews The first webinar of Education on Delivery Services, organized by Poste Italiane to foster awareness and knowledge on highly topical issues, such as the evolution of logistics, has started in the Marche and will continue on 21 June in Lazio. and urban mobility, and the technological and digital “revolution” connected to them. Logistics has taken up the challenges of technological innovation, opening the way to an evolved e-commerce based on the needs of each individual customer, to new formats of proximity shops and business models, to smarter and more sustainable cities. Smart cities are becoming a reality and thanks to sustainable public mobility systems, car sharing, automation and efficiency of last mile management, it is possible to optimize resources and customize the customer experience. In this context, e-commerce has given a considerable boost with the development of innovative projects. All this takes place in a hybrid or phygital world, in which the contamination between online and offline is increasingly evident and personal shopping experiences in physical stores assist in the integration of augmented reality systems.