Virgin Active revolutionizes the world of fitness, podcasts and live classes

Virgin Active builds revolution-fitness.com, a platform that offers podcasts, workouts such as TV series and a large portfolio of live workouts. With its debut in the fitness entertainment market, the brand aims to become the largest provider of multidisciplinary digital training in Italy. Revolution, the digital training offer created by Virgin Active Italia, debuts on the fitness entertainment market with its own website, revolution-fitness.com. The portal with multi-device access, offers a broad portfolio of 360 ° digital training experiences. A platform that becomes a real virtual stage and that highlights the important research and innovation work carried out by the brand for years, expressing its vocation for fitness in all its facets. Revolution-fitness.com is of immediate and intuitive navigation with a rich catalog for a personal approach to the various disciplines: each subscriber can, in fact, decide how to train at any time and in any place, relying on their favorite device (you connect with one click from smart tv, desktop, or mobile). The course menu wants to please everyone: live sessions, +2,500 classes on demand, 80 new workouts per week, 9 different training categories (Barre, Cycle, Grid, Pilates, Punch, Recovery, Running, Strength, Yoga) . But it is the new formats that indicate the sign of Revolution’s innovation in the world of home fitness: The Series, or seasons of incremental workouts that, episode after episode, increase in intensity, improving the level of performance, to manage the workouts in time. and desired ways. Each series is dedicated to specific workouts and complemented by tips, techniques and secrets that the Live Trainers will share with viewers. Theme, stage, lights, direction: each episode is treated as if it were a TV series. For those who subscribe, new seasons are available in streaming every month designed to keep everyone attached to the screen, without sitting on the sofa. Podcasts, a new way to train relying solely on listening to the voice of the individual trainer: the offer starts with classes relaxing Yoga and Mindfulness or with more sustained rhythms thanks to Running Podcasts to be carried out in the open air. “Virgin Active has long started a transformation process that the lockdown period has only accelerated”, comments Valentina Bella, head of the digital Revolution division, “It is a direction that increasingly transforms the brand into a media company and follows, but it often anticipates the evolution of customers who are increasingly aware, mature and attentive to what technology offers to improve daily life, even in physical activity “. The optimal bridge between the iconic Virgin Active clubs, its positive philosophy and its holistic approach, the revolution-fitness.com portal breaks the boundaries between offline and online, allowing you to extend the benefits that fitness can bring in the life of everyone, at whatever level of preparation you are. Revolution, which already has tens of thousands of active subscribers since 2019, aims to become the largest digital training provider in Italy.