• Sun. Oct 17th, 2021

‘Up with the Force’, a campaign to combat muscle loss begins

Byeditorial

May 26, 2021

In Italy, 6 out of 10 people are over 40, an age at which muscle health should be a top priority. To encourage adults to ‘get up’ hard and fight age-related muscle loss, Abbott launches ‘Up with the Force’, a multi-channel campaign – part of the international # Stand4Strength initiative – to raise awareness of the importance to maintain muscle health and strength through a complete and balanced diet. “From the age of 40, you can lose up to 8% of lean muscle mass every decade and the rate of decline can double after the age of 70” explains Francesco Landi, president of the Italian Society of Gerontology and Geriatrics (Sigg). “It may seem like a small number, but for a person of average build, it means losing up to one pound of muscle mass every year. This results in difficulty performing normal daily activities, a loss of strength and energy, and an increased risk. to suffer more serious consequences from infections “. Even a slight loss of muscle mass – recalls a note – can lead to sarcopenia, an age-related syndrome that affects almost 1 in 3 people over 50 years, characterized by a progressive and generalized loss of muscle mass and physical strength, which usually begins to develop around the age of 40-50 but which can be accentuated by the forced sedentary lifestyle of this period. It is possible to slow down the loss of muscle mass, intervene on muscle strength and efficiency and prevent the typical conditions of old age through regular exercise, a balanced diet and an adequate protein intake. The “Up with the Force” campaign – www.ensure.abbott/it/suconlaforza – starts with a simple but effective challenge, the chair test: if you are over 40, try getting up from a chair with only one leg. This simple test can help people assess their muscle health. In addition, all those who register on the site can get a free and personalized nutritional visit (in collaboration with patients.it). Healthcare professionals will also be able to obtain information and webinars to prevent and treat age-related muscle loss. “Muscle health is the key to helping adults stay strong and active,” says Carlos Fernandes, General Manager Italy, Abbott Nutrition International. “This is the reason that drives us to raise awareness of the importance of our muscles and to develop nutritional products based on scientific research that help people to live healthier and more active lives. A commitment that also sees us at the forefront of support. to the #IoNonRestoSeduto awareness campaign of the national association for aging and active longevity ‘Italia Longeva’ of the Ministry of Health “. Preventing muscle loss and keeping fit is within everyone’s reach through good nutrition and regular exercise. Here are some expert tips: Engage in regular exercise, including resistance training; eat foods such as lean meats, eggs and beans which are good sources of protein (the goal would be 25-30 grams of protein with each meal); choose a balanced diet rich in vegetables, fruits, whole grains, proteins, healthy fats, and key vitamins and minerals such as calcium and vitamin D; when it is not possible to get the right amount of nutrients with the diet, it can be useful to use a supplement such as ‘Ensure’, as well as other ingredients for muscle health, such as Hmb talk to your doctor about nutrition, especially if you are sick, hospitalized or recovering from surgery.

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