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Tumors, P&G supports ‘Together we are stronger’ of Komen Italia


The protection of women’s health has important repercussions on the well-being of the entire community, due to the fundamental role that women play in the family, work and social sphere. Among the dramatic effects of the pandemic, there is also the delay in the diagnosis of many other diseases such as breast cancer. It is estimated on average that in the last year there has been a 35% decrease in cancer screening with a consequent long delay in diagnosis and treatment. For this reason, Susan G. Komen Italia, for 20 years at the forefront in the prevention and fight against breast cancer and Procter & Gamble, with the “P&G for Italy” corporate citizenship program, launch the “Insieme we are stronger “. A project – a note details – to take care of women’s health in support of the “Caravan of Prevention”, the traveling program jointly conceived by Komen Italia and the A. Gemelli Irccs Polyclinic Foundation of Rome to offer free clinical and diagnostic prevention services, especially to the most disadvantaged categories, throughout the national territory.Thanks to the support of Procter & Gamble, four high-tech mobile units, equipped with all the necessary equipment for the early diagnosis of breast, gynecological and other prevalent female oncological diseases , will reach the suburbs and areas of greatest discomfort in central and southern Italy. A path of 10 stages, which in the coming months will touch 9 Italian cities: Rome, Bari, Bitti, Carbonia, Naples, Reggio Calabria, Gioia Tauro, Catania and Enna, to allow free clinical visits and diagnostic tests such as mammograms, breast ultrasounds , gynecological ultrasounds, Pap smears. The first appointments will be in Rome on Saturday 15 May and Sunday 16 May respectively in the Quartaccio (Via Thomas Mann, corner of via Sand) and Corviale (Via Marino Mazzacurati 89) districts from 9.30 am to 5 pm The stages have been selected by Susan G. Komen Italia according to specific criteria: suburbs of the main Italian cities or regional areas with reduced access to health services, regions with greater disparity in access to mammography screening services and regions where the decline in mammography screening due to Covid-19 has been stronger . P&G – reports the note – will support the action of Komen Italia also involving its consumers with dedicated initiatives on the Desideri Collection platform ( breast cancer diagnosis – says Riccardo Masetti, president of Komen Italia – 12,000 still lose the battle, often due to a late diagnosis. The pandemic has significantly delayed cancer treatment and screening and it is expected that in 2021 as many as 3,000 women will discover delay of having breast cancer, when the disease will be more advanced and therefore more difficult to cure. To help make up for lost time – remember – we have increased the activities of our Prevention Caravan, in order to ensure access easy and quality prevention exams for women who need them most. To be effective in this difficult challenge – he adds – it is necessary to combine forces and we are truly grateful to Procter & Gamble for the such decisive support they have chosen to offer us through their ‘P&G for Italy’ program. ” “The delay in preventive medical examinations is one of the most silent but most serious side effects of the pandemic. In addition to the lockdown – declares Paolo Grue, president and CEO of P&G Italia – the drastic reduction of economic resources in families, especially in some social groups -demographic, has led many women to stop periodic checks aimed at the early diagnosis of breast cancer, a determining factor for a better possibility of treatment. This is why within our corporate citizenship program ‘P&G for Italy’ , we will support Susan G. Komen Italy and in particular the ‘Caravan of Prevention’ – he assures – to offer free diagnostic tests taking them to the areas in Italy where there is more need where we hope to be able to help women who have less opportunity to do prevention. In order not to leave any woman behind “. ‘Caravan of Prevention – National itinerant program for the promotion of women’s health “, launched in October 2017 by Susan G. Komen Italia, in collaboration with the A. Gemelli Irccs University Hospital Foundation, to date has traveled over 35,000 kilometers throughout the territory national, carrying out 350 ‘Women’s Health Promotion Days’ in 16 regions and offering 32,000 clinical and diagnostic tests performed on the mobile clinics by the specialized health personnel of the Gemelli Irrcs Foundation in Rome and by volunteers from Komen Italia, supported by health personnel from local institutions and non-profit associations that collaborate in the project.



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