In 14 years of activity it has reached 56 facilities throughout the country, with over 4,000 organized laboratories and more than 18,000 women participating, thanks to the support of 28 cosmetic companies and the commitment of about 500 volunteers. These are the numbers of La Forza e il Sorriso Onlus, a charity, sponsored by Cosmetica Italia, which since 2007 has been helping women facing cancer to regain a sense of well-being and self-esteem, through the organization of free beauty workshops in hospitals and associations. from all over Italy and, from 2020, also online. And the experience of the Onlus this morning was the protagonist of the event ‘The value of self-care in the path of cancer therapy’ which was held at Palazzo Ferrajoli, in the heart of Rome. The event was attended by exponents of the political-institutional world, health professionals and representatives of associations active in the area, to tell the value of self-care and attention to one’s image for those who face anticancer treatments. The meeting was opened by the president of La Forza e il Sorriso, Anna Segatti, who traced the history and evolution of the project. “Since 2007 – he explained – every year hundreds of women come to us to experience a moment of lightheartedness, in which to treat themselves to a cuddle and dedicate themselves only to themselves, to find the smile and the energy necessary to face the therapies. which worsened further with the arrival of the pandemic, which immobilized many things, but unfortunately did not stem the spread of cancer “. The voice of Anna Segatti echoed, in the story of the world of associations close to the female population affected by cancer, that of Rosanna D’Antona, president of Europa Donna. “Europa Donna Italia for over 25 years, as a movement that protects the rights of women to the prevention and treatment of breast cancer – he recalled – is actively engaged in awareness raising on issues of prevention and treatment of breast cancer, a disease that affected more than 54,000 women in 2020. Supporting women who are fighting cancer also means supporting them in maintaining an adequate psychophysical well-being and in rebuilding that personal safety, even in terms of image, that the disease instead strongly questions. Teaming up between voluntary and confindustrial associations, professional schools and institutions is crucial to obtaining a positive effect on the care path of patients who in this way can accelerate their recovery “. An all-female panel, made up of five parliamentarians, then animated the discussion on the issues that emerged from the speeches of the first part of the appointment. “The experience and commitment of Strength and Smile – commented Benedetta Fiorini, Lega group – represent a best practice to be disseminated and valued, especially in light of the critical issues that emerged during the pandemic. cosmetica is actively involved in issues of this importance and which affect the daily life of many, too many women affected by cancer. Following the crisis caused by the coronavirus, many diseases have not been diagnosed, or have been in a more advanced stage. they have slowed down. It is absolutely time to make up for lost time, even if only partially. With strong and effective institutional, cultural and social awareness campaigns “. “The initiatives that are based on voluntary work and social and collective responsibility – added Angela Ianaro, Movimento 5 Stelle group – constitute an inestimable heritage of our country. Institutions must pay due attention to these realities and try to provide the necessary support. to allow these activities to continue, to become more widespread and accessible to as many patients as possible “. “We are leaving behind a long period that has caused the slowdown and sometimes the blocking of many healthcare services, making the path of cancer therapy even more uphill for many patients – was the reflection of Alessia Morani, Pd group – In the care pathways oncology, it is necessary to put people back at the center, also through a greater diffusion of activities like these that support them in regaining personal confidence and in their appearance “. “As a doctor and parliamentarian – explained Maria Rizzotti, Forza Italia group – I believe it is essential to bring to the attention of institutions the importance of combining often long and invasive therapies such as oncological ones with treatments that enhance the importance of personal care, whose beneficial effects on both a physical and psychological level are now proven “. “The activity carried out by Strength and Smile Onlus in these 14 years in many Italian hospitals – Daniela Santanchè, Fratelli d’Italia group pointed out – demonstrates the attention of cosmetics companies towards the well-being of patients who are going through a complex treatment process “.
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