J&J campaign kicks off for return to treatment after pandemic stop

Among the indirect effects of the pandemic there are also 1.3 million missed hospitalizations and 144.5 million fewer specialist services: the data, which emerged from a research by the Gimbe Foundation (Italian Group for Evidence-Based Medicine), are confirmed also from a qualitative survey by Elma Research, according to which patients do not go to hospital for fear of contracting Covid-19 and because they are unable to orient themselves in the resumption of diagnosis and treatment. In this context, to encourage the return of the relationship of trust between patient and doctor, Johnson & Johnson Medical Italia has created the awareness campaign ‘My health cannot wait’, intended to support citizens in the safe continuation of their care path. Read also The heart of the campaign is the website www.lamiasalutenonpuoaspendere.it, where citizens will find ‘questions and answers’ on how to access hospitals safely, checklists to make the best use of telemedicine and to be able to orient themselves in the resumption of care with the suggestions of scientific societies and patient associations; video interviews with the presidents of patient associations and scientific societies involved who will explain why it is important not to postpone or interrupt treatments, highlighting the centrality of screening and helping patients in their most urgent needs. “The campaign was created to support citizens in their recovery. in the hands of their own care and health, for themselves and their loved ones – explained Silvia De Dominicis, CEO of J&J Medical Italia – and was built in a team game with those who share with us the dream of contributing to create a high-level healthcare in Italy, but also to rethink the healthcare system as a whole “.” In the national healthcare system that we imagine, the patient is at the center – added De Dominicis – with a territory-hospital care network, to make so that patients go to the hospital when needed, but that they know how to exploit the technologies to be part of the care path even at home, together with healthcare professionals, because care begins at home and ends at home: the healthcare system must be rethought so that it is sustainable and our goal is to raise the standard of care and ensure fairness of treatment “. Johnson & Johnson Medical Italia has promoted the initiative in collaboration with patient associations (such as Alice, Amici obese, Anmar, Europa colon and Europa donna) and scientific societies / professional organizations (such as Acoi-Association of Italian hospital surgeons, Siaarti-Italian society of anesthesia, analgesia, resuscitation and intensive care, Sic-Italian Surgery Society, Sic-Italian Cardiology Society, Sice-Italian Society of Endoscopic Surgery and New Technologies, Sico-Italian Society of Cancer Surgery, Sicob-Italian Society of Obesity and Metabolic Disease Surgery, Sict-Italian Society of Surgery thoracic, Siet-Italian Society of Thoracic Endoscopy.