Tumors, de Cicco (Roche): ‘#afiancodelcoraggio gives value to male caregivers’

“We have now reached the fifth edition of #afiancodelcoraggio, our goal was to change a paradigm and let the men who accompany on this path, often made of suffering, speak, the partner, the mother, the daughter. They are very beautiful stories, which touch deeply “. Thus Maurizio de Cicco, president and CEO of Roche Italia, on the sidelines of the presentation of the new edition of the literary prize, conceived and promoted by Roche, with the aim of giving support and value to the male caregivers who accompany a woman in the care path. “For us who have been offering solutions in Italy for 125 years – he continues – it is important to listen to history. History creates culture and culture changes the world. We want to change the culture and make it clear that man remains at his partner’s side even in moments of great difficulty. And we think we have succeeded. It is a project where we increase the sensitivity of the role of caregivers in the face of suffering. But at the same time it is important to re-evaluate the man who accompanies the woman. We often think of the woman who takes care of everything, in this case, as the stories teach us, it is the men who tell these paths that then arrive at serenity ”, concludes de Cicco.