Chiara Ferragni international brand ambassador of ghd

Chiara Ferragni is the new international brand ambassador of ghd (good hair day), the brand of luxury professional tools for hair styling. Longtime fan and ghd user, the digital entrepreneur has partnered with the brand on social media campaigns for two years. In his new position, Ferragni will be the face and hair of ghd with a focus on a new launch to be revealed this year, which sees Ferragni in the global advertising campaign. For the first time, ghd, a world leader in professional hair styling tools, has announced a digital star as an international brand ambassador. The announcement coincides with the 20th anniversary of the British brand celebrating two decades of Good Hair Day. ” I have used ghd for years – says Ferragni – and I have always shared my good hair days with my community. I am very happy to announce that I am the international ambassador of the ghd brand “. Jeroen Temmerman, CEO of ghd adds:” We are thrilled to welcome Chiara Ferragni as ghd International Brand Ambassador during our 20th anniversary year she is the global fashion icon speaking directly to the social media generation and our digital savvy consumers. With unparalleled digital appeal global company and ghd’s leading technology we are confident that this new partnership and the upcoming launch of a new product will help ghd give and more Good Hair Days around the world “For Montse Passolas, cmo of ghd,” Chiara Ferragni is an entrepreneur with an indisputable spirit, attitude and a unique sense of style perfectly represents the essence and energy of ghd Chiara it was a spontaneous choice for ghd to become the first digital star announced as an International Brand Ambassador. Chiara loves the brand and uses it to style her hair, so they are always flawless and in perfect condition. She relies on ghd for safer styling for her hair and for shiny, shiny results. “