“The multiplication of information sources has exponentially increased our ability to acquire news and information, but it has also increased background noise, thus making editorial products indispensable that allow us to better orient ourselves, selecting the most reliable content for us. and deserving of attention. My best wishes and those of the Italian Publishers’ Association that I preside over at the AdnKronos Agency for this product which once again testifies to the centrality of the book “. Thus Ricardo Franco Levi, president of the Italian Publishers Association (AIE), greets the release of “The Book of Facts 2021” by AdnKronos Libri which has just arrived in bookstores and is being promoted with Autogrill from 21 October to 24 November. President Aie also expressed “particular appreciation” for the partnership of AdnKronos Libri with Autogrill, which has been going on since 2007: with the aim of stimulating reading, the joint promotion provides that with the purchase of any book in the long the highways, the buyer obtains a copy of “The Book of Facts” as a gift. “The Book of Facts” is “a precious support for the memory that we risk consuming every year, especially in these terrible times, which we still have to understand and learn to preserve”, underlines Marino Sinibaldi, president of the Center for books and reading. “Combining it with the purchase and reading of another volume can help both of us: not to remove reality without being crushed on current events”, adds Sinibaldi. “The Book of Facts is” a very useful initiative, because it fixes data that risk dispersing in a short time in the common memory and that is not always easy to find in the inexhaustible repertoire of the Net “, declares the historian of the Italian language Luca Serianni , academic of Crusca and Lincei and vice president of the Dante Alighieri Society. “Even the promotional gift, in the formula ‘a book + another book (‘ The Book of facts’, in this case) I agree – explains the Professor Serianni, director of the journals ‘Italian linguistic studies’ and ‘Italian lexicography studies’ -; I would have doubts only if the gift did not consist in a book but in a completely different consumer good (what do I know? an ice cream, a key or other): reading a book must not suggest the image of a sacrifice, of which one should be reiterated with something considered truly palatable “. Stefano Petrocchi, director of the Goffredo and Maria Bellonci Foundation and secretary of the Steering Committee of the Strega Prize, observes:” Every strategy to promote reading must be pursued. The book must be perceived as an object of everyday use, which we find easily available around us. This is all the more true in a country like ours whose reading indices continue to be rather low. Therefore, these initiatives linked to the ‘Book of Facts’ are welcome, in particular in places linked to mobility such as Autogrills. Few things are better travel companions than books! “The historian Francesco Perfetti, editor of the magazine” Nuova Storia Contemporanea “, states:” I am an admirer of the ‘Book of Facts’ which I began to follow from the earliest years and which I find not only useful for the wealth of information it contains but also stimulating. As regards the partnership with Autogrill, I believe it is a positive thing not so much as a stimulus for reading but rather as a stimulus for exercise and development for intellectual curiosity and, therefore, indirectly for culture. In other words, I believe that those who, by purchasing a volume, find themselves in the Book of Facts will not be able to help but leaf through it and find reasons for curiosity and interest that will inevitably end up enticing them to deepen some theme. From this point of view, I am convinced that the partnership operation is truly an original, commendable and fruitful investment and cultural policy operation in the broadest sense of the term “. The writer and historian Giordano Bruno Guerri, president of the Vittoriale degli Italiani Foundation, Gabriele d’Annunzio’s house-museum, underlines: “I have bought and consulted ‘The Book of Facts’ from the very first issue and – apparently paradoxically – I consider it even more useful today, in the Google era, because it provides controlled and reliable information . The initiative, then, to give it as a gift in Autogrill to those who buy a book seems to me particularly worthy, because it is also aimed at a public that for the most part does not frequent bookstores or newsstands, encouraging them to read and documented information “. Finally, a quiped by linguist Claudio Marazzini, president of the Accademia della Crusca: “The evaluation of commercial strategies, as well as communicative ones, can always reserve surprises. There is never anything taken for granted, especially in the field of reading and in the dissemination of the book “.
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