• Sun. Oct 24th, 2021

Book of Facts 2021, Petrocchi: “Excellent promotion idea in Autogrill”


Oct 14, 2021

“Every strategy to promote reading must be pursued. The book must be perceived as an object of daily use, which we find easily available around us. This is all the more true in a country like ours whose reading indexes continue to be quite low. So these initiatives linked to the ‘Book of Facts’ are welcome, especially in places linked to mobility such as Autogrills. Few things are better travel companions than books! ” This was stated by Stefano Petrocchi, director of the Goffredo and Maria Bellonci Foundation and secretary of the steering committee of the Strega Award, regarding the new edition of “The Book of Facts 2021” by AdnKronos Libri, in bookstores from today (Thursday 14 October) and in promotion with Autogrill from 21 October to 24 November. With the aim of stimulating reading, the joint promotion between Adnkronos and Autogrill provides that with the purchase of any book in the stores along the highways, the buyer will receive a copy of “Il Libro dei Fatti” as a gift.