‘Squid Game’ is the most viewed Netflix series ever at launch. Korean fiction reached 111 million viewers in the first 28 days of programming, unseating ‘Bridgerton’, which had obtained 82 million. A result that demonstrates how the streaming giant’s goal of making more international shows has been a huge success. Minyoung Kim, Vice President Content of Netflix Korea told CNN that ‘Squid Game’ “has gone beyond our most optimistic dreams”. The nine-part series, which premiered in September, tells the story of a group of people risking their lives in a deadly survival game, which has 46 million Korean won, or roughly € 33 million, up for grabs.