Confirming its attention to the world of entertainment, Lexus is for the second consecutive year the Official Car of the Rome Film Fest, scheduled from 14 to 24 October, with a range of 38 electrified cars with low environmental impact that will bring actors to the red carpet. , directors and well-known faces of the show business protagonists of the event. But the presence of the premium brand of the Toyota group reaches the big screen, with the participation in the production of the preview documentary “Luigi Proietti called Gigi”, by Edoardo Leo, produced by Fulvio and Paola Lucisano. The documentary – made by Iif and Alea Film with Rai Cinema – is the work of the actor and director Edoardo Leo, Lexus brand ambassador. “We are very proud to have given our contribution to the docufilm on Gigi Proietti, one of the most beloved interpreters of Italian cinema. Also this year we will bring to the Rome Film Festival the great enthusiasm and passion that have always characterized our presence at main events related to the world of entertainment “said Maurizio Perinetti, Director of Lexus Division Italy. During the Rome Film Fest,” Poltrone Rosse “will also be staged, a crowdfunding initiative promoted together with Unita-Unione Nazionale Interpreti Teatro and Audiovisual, to support the relaunch of the entire sector and give support to interpreters, a category particularly affected by the consequences of the restrictions experienced due to the health emergency. In particular, with “Red Armchairs” Lexus “intends to give concrete support to female interpreters in the period of absence from work during pregnancy. “Within the area of the Film Festival, during the whole During the event, a row of ‘red armchairs’ will be installed as in the cinema where interpreters but also simple fans of the big screen will be able to sit and tell the emotions that cinema has been able to give them. To sit, you must purchase a ticket with a free offer, the proceeds of which will go to the Unita projects.
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