The Antitrust has opened a case, no. DS2926, initiating the necessary investigations on the video clip of the song ‘Mille’, reported to Coca-Cola for hidden advertising. The Codacons announces it. “At the center of the story there is not the text of the musical piece which, although referring several times to the well-known drink, falls within the freedom of artistic expression and has never been contested, but the video clip of the song which – explains Codacons – would not complied with the Antitrust provisions according to which viewers must be adequately informed even in music videos about the insertion of trademarks for commercial purposes “. Notice that it is present on the official page of the ‘Mille’ video published on Youtube “but that seems completely insufficient, since the Antitrust Authority in the matter of music videos has ordered that the insertion of products for commercial purposes must be made clear , providing superimposed signs that warn about the presence of brands for promotional purposes “, continues the association. “Today we learn that the Antitrust would have focused its light on the video clip of Fedez (feat. Achille Lauro and Orietta Berti) by opening a specific case aimed at ascertaining the violation of the provisions on hidden advertising – explains Codacons – In this sense the Authority would have sent precise requests for information to the interested parties, who will now have to respond to the accusations made by the Authority “. If at the end of the investigation the violation of the provisions in force on consumers is confirmed,” the managers risk a penalty up to to 5 million euros “, says the association.
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