On Thursday 27 May, at 3.00 pm, the Minister of Culture Dario Franceschini will introduce the conference ‘Art and Business’, a format conceived by Minerva4art, with the patronage of the MiC, entitled ‘The standard gives value: models and perspectives between public and private’. This is an online conference in which the theme of the certification standard system in cultural heritage will be explored starting from the public legislation that establishes the adoption of minimum quality levels for the national museum system, passing through the guidelines and quality standards. of Museimpresa, up to the new standard for quality management certification called Tutela and addressed to Corporate Art Collections. The event, totally free, will be broadcast on the www.posso.it platform.