The Jova Beach Party 2022 also landed in Milan

After two months, 21 dates and over 550,000 total spectators, the Jova Beach Party 2022 has landed for its last stop at Bresso airport, just outside Milan. The final act of the great party-tour brought during the summer of this year by Jovanotti, stage name of Lorenzo Cherubini, in the beaches of Italy saw on stage with him top-level artists of the Italian music scene such as Tommaso Paradiso, Elisa, Gianni Morandi and Rkomi. Four of the over 160 guests who enriched the 2022 edition of Jbp by playing on the three stages equipped for the event: the ‘Sbam Stage’, the ‘Kontiki Stage’ and the ‘Main Stage’. The concert in Bresso, as for the previous 20 dates, did not have any lineup or program: only many unique fragments, including performances, DJ sets and acoustic performances. “I have never seen – says Maurizio Salvadori, organizer and producer of the Jova Beach Party – people come out of concerts with this smile on their lips. We have an audience that covers three or four generations and the comments are really enthusiastic. If I have to think about satisfaction to create something unique, I would do another ten editions “. Also for the Jpb of 2022 large islands have been created for the collection of waste inside the villages and a relaxation area with all recycled materials and a series of explanatory panels of the ‘circle’ of separate waste collection at Jova Beach. Also as regards the food service, all the dishes, cutlery, and napkins used were of compostable material. With the date of Bresso, the twelfth goal of ‘Re-Party-Amo’ has also arrived, a fundraiser developed by Jova Beach Party, Wwf and Intesa San Paolo, which exceeded 3 million euros for the cleaning and recovery of 20 millions of square meters of beaches, sea beds and rivers. “We are here – says Gaetano Benedetto, president of the WWF Italia study center – because we believe that the ecological transition is made with people and this is an extraordinary opportunity to send, thanks to Lorenzo, the message of sustainability to as many people as possible” . Benedetto concludes by underlining that “the presence of the WWF is tiring because we have demanded so much from the production in terms of preparatory work and environmental screening within a radius of 3 kilometers from the concert venues, and preventive monitoring of the areas involved. What is done with the Jbp has no comparison, there is no concert with such a rigorous preventive analysis, all the safety part, all the steps are planned and controlled “. In addition to the success of the public and the desire to be an increasingly ‘green’ event, the Jova Beach Party 2022, with an overall engagement of 11 billion impressions between posts, tweets, photos and videos on social media and online newspapers, was confirmed as one of the most followed Italian musical events ever on the web.