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Codacons against Orietta Berti: “He does hidden advertising on the web”

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Codacons, and in particular the Permanent Observatory for advertising set up by the Association, sent an application to Agcm, Sgcom, the Revenue Agency and to the Guardia di Finanza to report a “ probably hidden or indirect advertising that comes to materialize through the publication of a post on Twitter, by the well-known singer and presenter Orietta Berti ”. This is what Codacons communicates in a note. ” As can be seen from the images posted on the social network, and reported to the Association by the users themselves – says the Codacons – Orietta Berti exhibits the new ‘capsules’ of a well-known supermarket brand, showing them, emphasizing their quality and expressly declaring recommend the purchase, but failing to use the necessary wording to identify advertising practices ” ” Yet – the note continues – in addition to the requirements of the Digital Chart Iap, also the Antitrust, in the two letters of moral suasion addressed to influencers and companies, stressed the need to make advertising always recognizable. And the Council of State affirmed the principle that consumers have the right to ‘adequate information and correct advertising’ as well as ‘compliance with the principles of fairness and transparency in commercial practices’ ”. ” As evident – continues Codacons – at this point it is necessary to ‘verify the existing relationship’ between the singer and the brand involved ‘and therefore how the singer purchases the products of this brand and above all in what terms she promotes them on her social pages”. The Association therefore asked the company and Orietta Berti to provide clarifications on existing relationships and to modify the claim by reporting the possible advertising nature of the publication. a commercial practice that could harm the rights and interests of consumers / users, it is possible to report the matter to Codacons, which will investigate it and, if necessary, initiate the necessary protection initiatives ”, concludes the note.

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