‘Talentissimo me’ with Chiambretti and talented children, but “he is not a talent”. ‘La Talpa’, entrusted to the Charm of Maria De Filippi with a management yet to be defined. ‘Never say goal’, in the form of an evening or event, a heartfelt choice but still working in progress. ‘My mom your dad’ for a comparison between generational points of view. Super realities confirmed “why television must entertain”. Super homage to ‘Striscia la Notizia’ because “it’s Canale5”, which could start again with the couple Luca Argentero and Alessandro Siani. Maria De Filippi in three versions and her granite Saturday. Rete 4 without changing a comma because “it’s a won challenge”. And fiction, a product in which to invest again “gradually” by immediately announcing the five new entries: ‘The patriarch’ with Claudio Amendola, ‘The soul mate’ with Daniele Liotti, ‘The girl from Corleone’ with Rosa Diletta Rossi, Fortunato Cerlino and Alessandro Fella, ‘the biographical in 3 evenings’ Bardot’ with Julia de Nunez and ‘Viola’ with Francesca Chillemi and Can Yaman. This is the photo of the Mediaset news in the schedule after the summer illustrated by the host, Pier Silvio Berlusconi, in Cologno Monzese. “We present products that will start from September and will continue throughout the spring. Some are already in the schedule – he explains – and have a very clear position, I am referring for example to Big Brother Vip or to the programs of Maria De Filippi (Tu si que vales, There is mail for you, Friends), others still have an uncertain position that could fall at the end of autumn or next spring. One of the novelties is a product made with Piero Chiambretti on Canale 5 in prime time, ‘Talentissimo me ‘, it will cross the world of children, it is not a talent, there will be very nice things. You will try to understand their point of view but there will also be pieces with children who have particular talents. This product comes from the desire to Piero to work with children. In the next season we will have 3-4 experimental episodes. We throw ourselves. “The vice president of Mediaset and CEO Pier Silvio Berlusconi, therefore, starts from ‘Talentissimo me’ to tell and the news of the season. And it does so after underlining the two “very tough” years between the pandemic and then the recent war, the decline in attention and advertising also due to the many devices more than cleared through customs, but also the “lucidity and strength ”of Mediaset for being able to share in the best possible way by cutting costs, but absolutely not employment. A satisfaction also remarked by the director general of Palinsesti Marco Paolini: “Our starting point are the results you have seen”, he begins referring to what is highlighted in the video shown to the press: “Mediaset in 2022 was the only Italian broadcaster to grow in larger listening sample, that is, considering all the public, all day and all the events broadcast, including the Sanremo Festival. An increase in auditing of 2.2 share points. Plus our audience is younger, the harder to reach. Mediaset is a leader in all the most interesting age groups, from the children-youth area up to the over-fifty-year-olds with gaps of up to 20 percentage points “. An observation on the basis of which Paolini says: “The schedules of the next television year, more or less, reflect the current setting because we did well.” “The second novelty – exposes the CEO Berlusconi in his usual outfit, jeans and jacket blue – is that ‘La Talpa’, which we talked about last year in terms of acquiring the format, will be produced for the prime time of Canale 5. For the names you will have to wait until next spring. It will be produced by Fascino. Therefore, our entire team of Maria De Filippi will work on it and we are happy about this. The basic format is the known one, but everything will be modernized and evolved. Then there is a third novelty that is still work in progress, but we really like it: doing a prime time event on Canale5 to celebrate 30 years and beyond of ‘Mai dire goal’. And so next spring we hope to succeed. We are working with Gialappas and involving historical comedians. On Italia1 then the beauty of 8 products including reconfirmations such as’ Le Iene ‘(which from September with Teo and Belen will return on a fixed day, Tuesday, and without interruption until June, apart from the Strenne period) and’ Back to school with Federica Panicucci, and novelties such as ‘My mom and your dad’ which combines a sort of reality mechanism and interaction games between parents and children with their different points of view ”. The illustration of the news, yes, but also the reasons for being satisfied: “In the 24 hours, in the first six months of the year, on the younger bands Italia1 is worth more than twice as much as Rai2 and perhaps this explains why Rai, presenting his own schedules, he insisted a lot on Rai2 “, Paolini observes. The schedule of Rete4 with the prime time marked by the information programs’ Zona Bianca ‘,’ Quarta Repubblica ‘,’ Fuori dal coro ‘,’ Controcorrente ‘,’ Dritto e reverse ‘,’ Fourth grade ‘is “a won challenge – highlights the CEO of Mediaset – Very few believed in the restart of this new Rete4. But today it gives us great satisfaction ”and, as Paolini confirms, for this reason“ we do not change anything at all as titles, naturally the contents and the way of approaching the issues will change ”. And the World Cup in Qatar? “You will not find any particular mention of the World Cup period – explains Paolini – because, beyond the fact that they are a strange event taking place for the first time in autumn, it will not affect our normal programming too much because Italy does not play and is therefore a weakened event and then for a matter of times because, with the exception of the moment in which there will be the final stages with extra time and penalties, all the matches that may affect the prime time area, will end at 21.30, precisely the ‘departure time of our programs ”. RENEWAL FOR BARBARA D’URSO – “Barbara D’Urso absolutely renewed. The contract expired in December and was renewed for the next seasons. She will do it again Afternoon 5. And since she is a professional who has thousands of hours of flight, intended as total direct , surely it will also have other programs “. Mediaset CEO Pier Silvio Berlusconi responds to a question from the press about the presenter. GOODBYE TO TIKI TAKA – “‘Tiki Taka’ trivially in our opinion has finished its run. It was a very good product both in the Pardo version and in the renewed and changed version by Chiambretti, but it has finished the journey a little. and reality shows that go until midnight, the second evenings as such are really difficult “, replies Pier Silvio Berlusconi to a question from the press about the end or the continuation with another presenter of ‘Tiki Taka’ now that Piero Chiambretti will conduct ‘Talentissimo me ‘. (by Veronica Marino)
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