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‘Art is Open’ tells art to the general public with Epik

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The storytelling of culture is rekindled with Igt, International Game Technology, a leading multinational in the regulated gaming sector that has entrusted Epik with the task of narrating the founding pillars of the group, among others the activities of promotion and enhancement of the Italian artistic heritage, which has always supported. Thus was born the “Open” platform which is preparing to host the dissemination projects signed by IGT starting with “Art is Open”, a miniseries that aims to bring contemporary art to the attention of the general public thanks to the use of the language of stage. The protagonists of the episodes, which will be available online starting from June 16, are the talent Raul Cremona, Ippolita Baldini, Alessandro Betti and Marta Zoboli. The actors called to explain and interpret some masterpieces respectively by the masters Piet Mondrian, Gustav Klimt, Amedeo Modigliani and Umberto Boccioni exhibited at the National Gallery of Modern and Contemporary Art in Rome, wrote and packaged four monologues shot inside the museum, open exceptionally even at night. At the center of the “Art is Open” format conceived by Epik and produced by Indiana Production there is the concept of accessibility to art and more: each interpreter by binding to a work has declined in his comic performance the great social issues on which Igt is committed. “In this restart and reopening phase, we decided to give new impetus to art and museums by designing an innovative communication project. We talk about timeless masterpieces with a modern, intelligent and ironic language, decidedly engaging, with the aim of bringing art even closer – says Fabio Cairoli, CEO of Global Lottery Igt – Ours, with art, is a relationship that dates back to the origins of the company, which has always stood out for its commitment with countless conservation and restoration interventions throughout the national territory. Restoring beauty to the common heritage and safeguarding its identity to improve knowledge, these remain our objectives. We want to promote the development of the communities in which we operate, which is why every year we invest in digital development projects, social inclusion and protection of the artistic, cultural and landscape heritage “.” Epik’s goal is to amplify Igt’s commitment to relevant issues for society, starting from support for the world of art and through the language of entertainment – explains Giorgia Crepaldi, leader of the ‘Art is Open’ project and partner of Epik – In this innovative narrative of culture we have leveraged codes that have never been used until now, namely those of comic interpretation and in a place of great charm such as the National Gallery of Modern Art in Rome. Open is also an ‘open’ format both to the general public and in its design dimension and is destined to enrich itself with new chapters in the coming months. “Igt, International Game Technology, is a global player in the regulated gaming sector and present in 100 countries including I Italy, where the companies of the group are state concessionaires of the Lotteries (Gioco del Lotto, Scratch and Win and Lottery Italy).

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