From virologist star to new face of Sartoria Litrico. The director of the School of Specialization in Infectious Diseases of the University of Genoa has decided to rely on the historic Italian brand. A change of look and image, therefore, for an elegant man who has made sobriety and severity a distinctive sign even on TV. “A challenge, ours, born a bit for fun – confessed to Adnkronos Luca Litrico, heir and creative director of the homonymous tailoring, born in 1951 – For some time we have been thinking of an illustrious doctor as an image of the brand, as had happened, in the past, with our uncle Angelo and Professor Barnard. Matteo Bassetti convinced us from the beginning and there was immediately an extraordinary empathy between us. His being often on TV in a suit and tie is basically a a form of respect towards those who listen to him “.” Matteo Bassetti is a charismatic person, extremely educated and reserved, of great taste, he loves art, he seeks beauty even in his private life, a sophisticated luxury of quality. And then he is a serious professional, a scientist – added Luca Litrico – but also a sporty man, who loves the outdoors, with an athletic, handsome body. He trains every day for an hour and a half, free body, jogging An important message that we want to convey to our customers and that Professor Bassetti embodies perfectly “.” Especially today when there is a lot of talk about the green economy – continued Luca Litrico – Our clothes are ‘sustainable’, made with antiviral fabrics and treated with nanotechnology “. For Matteo Bassetti, Sartoria Litrico has designed and created two shirts, one of which is blue and red with contrasting interiors, a summer split suit, always blue, with a three-dimensional textured fabric in breathable and crease-resistant cool wool and dark blue trousers with a highly technological plot “.” Professor Bassetti told us ‘to be a very classic person and to love our style,’ – he continued – A niche fashion, that of the Litrico tailoring, a haute couture for men only, which in the past he has dressed, among others, Rossano Brazzi and Vittorio Gassman, Nikita Chruscev, Juan Peron, the American president John F. Kennedy, Dwight D. Eisenhower, Richard Nixon alongside Umberto di Savoia, Giulio Andreotti, Guttuso, Raphael Alberti, Quasimodo and Ungaretti “. And speaking of the ‘classicism’ of Litrico tailoring, the creative director then recalled:” Classic Bassetti? For us it does not mean being ancient, rather in step with the times. The dry lines are back, the not too wide lapels, the shoulders that trace the natural line of the body, the strapless jackets, unlined and restructured, like the clothes that my uncle Angelo made for the president of the United States John F. Kennedy ” . Would you see Professor Bassetti parading on the catwalk? “No – replied Luca Litrico – I would rather see him in the front row, in the parterre of our fashion shows, among the most illustrious guests. But I’d like to dedicate a collection to him. Who knows … maybe very soon “.
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