‘Beauty connects People’, ‘Beauty unites People’, the principle that inspires the Italian Pavilion at Expo 2020 Dubai finds in Bvlgari an exceptional partner as Platinum sponsor. In the wake of shared values such as sustainability, innovation and creativity, Bvlgari enthusiastically adheres to the Italian Pavilion project with a series of initiatives that will combine art, craftsmanship and Made in Italy excellence. And since the general claim of the Expo is ‘Connect minds, create the future’, the participation of Bvlgari will aim to enhance the concept of Beauty in an Italian key as a harmony of visions and contaminations strong from a centuries-old tradition, but always ready for experimentation. Between artistic installations, exhibitions and thematic moments of in-depth analysis, Bvlgari will animate the Italian Pavilion in the exhibition semester starting on 1 October with a rich program that will also be articulated at a gourmet level in collaboration with Niko Romito. The starred chef will present the gastronomic project conceived and created exclusively for Bvlgari Hotels & Resorts, recreating in particular the menu of the Bvlgari Resort Dubai, which will take care of the management of the Pavilion Restaurant. Inside the Italian Pavilion, there will also be Spazio Niko Romito Bar e Cucina, the chef’s gastronomic format that tells his idea of an Italian bar and informal cuisine. Jean-Christophe Babin, Chief Executive Officer of the Bvlgari Group commented: “For over 130 years Bvlgari has been exporting its inimitable Italian style in jewelry to the world made up of vibrant color combinations, citations from Roman art and visionary innovations. We are proud to collaborate. with the Italian Pavilion in a project based on shared values that will allow us to combine memory and the future. Also with our contribution, the Pavilion will be a showcase that will make the heritage of Italian savoir faire shine in the presence of the cultures and markets that will look out at Expo 2020 Dubai “.” We welcome Bvlgari as Platinum sponsor of the Italian Pavilion, confident that its presence at Expo 2020 Dubai will allow us to show visitors from all over the world important expressions of the Italian genius who today works for sustainability of fashion and design “, declared the commissioner of Italy at Expo Dubai, Paolo Glisenti.” With Bvlgari we have the ability to give shape and substance to our claim for Italy’s participation in the next Universal Exposition, ‘Beauty unites People’, showing how Italian creativity is a connecting element of the most established and admired arts and crafts “. experience that Bvlgari will offer in the Pavilion will allow you to explore the many facets of the Italian genius in fashion and jewelry, thus understanding the key factors that have made it successful worldwide. A dialogue between talents and design – and between present and past – will therefore compose a mosaic of suggestions in the name of continuous discovery. In addition, the evocative force of contemporary art will confront the universe of jewelery in a proposal of great visual impact in the name of plays of light.The first true global event after the most acute phase of the pandemic, Expo 2020 Dubai will be a platform of the highest strategic value from a commercial, digital marketing and communication point of view. In perfect harmony with the Pavilion’s proposals that aim to present the best of Italy to promote new forms of cooperation, participation and development, Bvlgari will contribute to making it a laboratory for the promotion of the most innovative skills and the country’s artistic and cultural heritage.
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