Sanremo 2022, listen: boom for the final

Sanremo 2022, Ama Ter closes with a bang. 13,380,000 spectators attended the final evening of Sanremo 2022 yesterday on Rai1. The average share was 64.9%. Over 10 points more than last year. It has been 22 years since a Festival final has not achieved such a high average audience. To find a higher one, in fact, one must return to the 2000 Festival, conducted by Fabio Fazio with Luciano Pavarotti, Teo Teocoli and Ines Sastre, who obtained an average share in the final of 65.47% share. Read also Last year the final evening was followed by an average of 9,970,000 spectators with a 54.4% share. While in 2020 the average of the final was 11,477,000 spectators with a 60.6% share. The first part of yesterday evening, from 21.22 to 23.54, was followed by 15,660,000 spectators with 62.1% share, the second part, from 23.58 to 1.48, by 10,153,000 spectators with 72.1% share. The announcement of the winner was removed, which, from 1.49 to 1.56, obtained 6,422,000 spectators with 73.4%. Last year the first part of the final was followed by 13,203,000 spectators with 49.9% of share, while the second by 7,730,000 spectators with 62.5% share. In 2020 the first part of the final was followed by 13,638,000 spectators with 56.8% share, while the second by 8,969,000 spectators with 68.8% share. RECORD OF DIGITAL VISUALIZATIONS – The Sanremo Festival pushes digital visualizations in Italy. In fact, on Saturday 5 February the record for digital video consumption in Italy was recorded since the Auditel Digital survey was activated. Sensemakers has elaborated a stratospheric datum starting from the data of Auditel Digital. Yesterday Auditel Digital recorded the all-time record in terms of views and time spent, with 60.5 million Legitimate streams (or views, according to Auditel’s technical definition). Overall, Italians have devoted 4.7 million hours (equal to 536 years) to viewing digital content. The Sanremo Festival was the rich dish of this great binge of digital videos. The increasing number of events and broadcasts available in streaming on platforms and / or delivered via applications will lead these numbers to grow exponentially, certifying the ability of Italians as now acquired. to juggle the various on demand proposals, rather than relying on flow schedules. In fact, many have chosen to follow the Festival linearly, but many have also taken advantage of the opportunity to consult clips and excerpts.And yesterday’s figure could also have been higher considering the streaming broadcast of the Inter-Milan derby, but at the moment the broadcasts of Dazn are not measured by Auditel Digital (and AgCom made more than one recommendation in this regard in its latest investigation).