An innovative and original story with an atypical structure for the new project by Alessandro Cattelan ‘A Simple Question’, a Netflix docu-show in 8 episodes of which he is the author and protagonist. Filming is currently underway and the debut is expected by the end of 2021 in all countries where the service is active. The idea of this new show was born on a summer evening from a reflection by Alessandro Cattelan in response to a question, only apparently simple, from his daughter Nina: “Dad, how can you be happy?”. “You know, being happy … I was convinced that I knew something about happiness. I have a beautiful family, I am healthy, I have a good job, I should know what happiness is. count is just a simple question? “And it is precisely the search for the answer to this question,” how can you be happy? “, at the center of this journey to discover the elements necessary to obtain the perfect formula for happiness. To achieve his goal, Cattelan will travel, in Italy and abroad, interviewing and sharing unique experiences with people who can help him in this mission. A different theme for each episode. Interviews, experiences and reflections held together by a visual language that ranges in genres, from docu to film through real, giving an identifying character to the different narrative approaches, with a homogeneous and unique style. an innovative marketing operation in Rome and Milan. Since yesterday evening in Piazza Campo De ‘Fiori in Rome and in Piazza San Babila in Milan there are two LED walls with the phrase “Spoiler Alert”. Since this morning, for every tweet with the hashtag #unasemplicedomanda, a pixel has changed color until it now reveals the face of the former X Factor host.