After 5 years Mina’s voice greets Tim

At the end of 2021 the relationship between Mina and Tim ends, after five years of collaborations in which the singer has lent her voice to the advertising campaigns and the official communication of the telephone group. Many songs that Mina has interpreted offering a soundtrack to the ideas of Luca Josi, former head of Tim’s creative strategy. In 2017 Josi had asked Mina to sing “All night” for the commercial of the first campaign that had seen them work together for Tim, and it was an immediate success. This was followed by the reinterpretation of “It’s another day of sun” taken from the film Lalaland, which leads Mina to sing in Sanremo in the Tim advertisements of 2018, 2019, 2020 and 2021, becoming the voice of the event’s sole sponsor (to “reappear” digitally, in the final evening of 2018, for the first time in the history of the festival, in hologram on stage). In these 5 years together, Luca Josi and Mina have often changed the creativity of the commercials of the telephone group with courage and imagination. Mina has always interpreted different songs, among which: “Merry Christmas in love” by Tony Renis, “Il Segnale” (Italian version of “Kiss the sky” by Jason Derulo) “Stella stai” (slips slips … by Tozzi ), an ironic “Timtarella di luna”, the Disneyian “Dreams are Desires” up to “This is Tim” Italian version with ad hoc text of the song “This is me” taken from the film “The greatest showman” which has become the soundtrack of the commercials for the whole of 2021. The choice and effectiveness of Mina as Tim’s official sponsor for these 5 years, confirmed how flexible, unmistakable and contemporary her voice is for audiences of all ages.