• Wed. Oct 27th, 2021

Star Wars Day, the passion for the saga grows online: + 56.4%

Byeditorial

May 4, 2021

Today, May 4, is Star Wars Day, an anniversary for all fans of the legendary saga, not only in America but also in many parts of Europe and which is celebrated by organizing ‘viewing parties’, i.e. meetings dedicated to watching films. or other themed events, this year strictly online, perhaps wearing the costumes of their idols and showing off the latest gadgets dedicated to the series. Read also But what are the products and characters of the saga preferred by e-shoppers? The most coveted gadgets? And who are they and where do the online users who buy articles dedicated to the famous series come from? According to a research carried out by Idealo, after more than 40 years the passion for Star Wars shows no sign of fading even online: the interest in products related to the series, in fact, has increased by + 56.4% on average in the last year. The monthly trend of online interest on the Italian idealo portal shows two important peaks: on the occasion of The Mandalorian’s debut in Italy, online searches for products and gadgets related to the world of Star Wars had a boom of + 462.1% compared to the same period of 2019 while, on the occasion of the distribution of the second season of the same series, the increase was more contained and “spread” between October and December, with a + 6.1% Among the characters of the saga the master Yoda it is the most loved in the last year. In the ranking of preferences follow Ben Solo / Kylo Ren (score 39.2), Anakin Skywalker (score 12.6), Luke Skywalker (score 8.2), Obi-Wan Kenobi (score 4.3), Rey Skywalker (score 3.2), Han Solo (score 2.9) and Chewbacca (score 2.9). The “average” fan of the legendary saga, according to the purchase intentions on idealo, is a man (72.3%), among 25 and 44 years old (56.5%), coming from Lombardy (score 100).