Sanremo 2022, Tim greets the Festival but sponsor nominations abound

“There will be no more Tim but to sponsor Sanremo 2022 there is a queue”. Thus a source close to the organization of the Festival summarizes at Adnkronos the climate of optimism on the advertising sales of the kermesse, which in recent years has always marked a largely positive balance between costs and revenues of the flagship event of Rai programming. After Tim’s resignation, anticipated today by the ‘Messaggero’ (together with the hypothesis that Wind could return as a sponsor, perhaps with the good wishes of the testimonial Fiorello), therefore no worries. “Advertising spaces related to Sanremo are always in great demand, there is no concern”, adds the source. Only the end of a marriage with the telephone company that has been a sponsor in the last 5 years, 4 of which as a sole sponsor, and which in the last few weeks has seen important changes in the top management. Indeed, Tim’s absence would have created a certain ferment among the companies in the same sector that in recent years had not been able to access the festival showcase, precisely because of the role of sole sponsor of the Italian telephone and telecommunications company. And at Rai Pubblicità, the atmosphere would be absolutely calm and confident. On the other hand, last February, the advertising turnover of the festival closed at 38 million euros, one more than the previous year, and, against costs of around 16 million euros, brought over 20 to the Rai coffers. millions of assets.