‘Italian Creativity Day’ at Expo Dubai to promote music, cinema, art, fashion

An ‘Italian Creativity Day’, within the Dubai Expo, to focus on and promote the image of the beautiful country and the Made in Italy linked to culture, cinema, art, music, fashion and more in general to the Italian creativity recognized and appreciated all over the world. On Saturday, in the Italian pavilion, a series of initiatives, presentations, screenings, exhibitions will take place, in the presence of leading personalities and companies of the Italian creative world in the various sectors – such as Cinecittà, Bulgari, Mapei, Dolce & Gabbana , Il Volo, the violinist Giuseppe Gibboni winner of the Paganini ‘Prize – while the institutions will be represented by Lucia Borgonzoni undersecretary at the Ministry of Culture. The day will open with a video, made by Rai, through which visitors will be able to make a virtual journey through all 55 Italian sites recognized by Unesco as a World Heritage Site, “to which we hope soon belcanto will also be added”, hopes Borgonzoni during the presentation conference in the Rome office of the Foreign Press Association. On the other hand, a concert of the Flight will close on Saturday ‘Italian Creativity Day’. “It will be a really important day: for the sectors of Italian creativity there are large investments by the Ministry of Culture, also present in the Pnrr – recalls the representative of the Government – In Italy we do not have a law that delimits creative companies, so they can all be included in the Made in Italy known and recognized all over the world: just say Italy abroad and the image immediately goes to beauty, ingenuity and creativity . When the country is united – underlines Borgonzoni – it always manages to do great things “. (By Enzo Bonaiuto)