The Krieger Portrait & Fashion Photography Award is born, the first international prize reserved for fashion photography and portrait dedicated to the memory of the great photographer Bob Krieger on the anniversary of his death on 7 May 2020. This was announced by Maria Grazia Vernuccio, his collaborator , curator of her exhibitions and friend. “Bob marked an era in photography, both for fashion and for portraits – explains the creator of the Award – This project wants to keep his memory alive, because memory tells us what we have been and enriches us not only culturally, but also humanly. Krieger was an absolute master of fashion and portrait photography, recognized as one of the greatest in the world. And this initiative is aimed at young people and professionals of these two categories who will be able to compete by submitting their work ”. An international jury will decide the winners, but the details will be announced during the official presentation whose date will be announced shortly. His extraordinary photos, published by the most prestigious international magazines from the New York Times to Vogue America, from Time (with three covers one of which for Giorgio Armani) to Harper’s Bazaar, have told 40 years of history. With Giorgio Armani, Gianfranco Ferrè, Missoni, Valentino, Versace, Laura Biagiotti, Gucci, Fendi, Ferragamo, Dolce & Gabbana, Etro, Moschino, Trussardi, Walter Albini, Luciano Soprani, Emilio Pucci, Challagan, Hugo Boss, Calvin Klein, has told about fashion with elegance and a touch that has always made his shots recognizable. What he then turned into a portrait. The world ghota of cinema, industry, politics, sport, entertainment, science, culture, journalism has placed before him. Bill Gates, Gianni Agnelli, Rita Levi Montalcini, Indro Montanelli, George Bush, Giorgio Armani, Gianni Versace, Monica Bellucci, Charlotte Rampling and many others. He had the ability to seize the moment and to enter the depths of each person, to reveal the soul of each character in a photograph. Everyone wanted a portrait of Bob Krieger and in the last years of his business this had become his greatest passion.