Salmo dances non-stop in the streets and in space, the video of ‘Aldo rhythm is released

The videoclip of ‘Aldo rhythm’ is released, a piece by Salmo extracted from the new album ‘Flop’, released on October 1st and certified platinum, with over 100 million total streams. Produced by Lebonski 360 and co-produced by Reef Studios with the direction of Andrea Folino, who also took care of the artistic direction together with Alessandro Fele and Pietro Daood, the video sees Salmo moving and dancing non-stop against the backdrop of metropolitan scenarios as well as space where he is the only character of this primordial ‘Rhythm’. The result of a whole year of work, all the images shot were made in full CGI with settings and protagonists designed thanks to 3D technology. The figure of Salmo was scanned from scratch to recreate a photorealistic avatar whose movements were recorded with the aid of motion capture, a technique used in large film productions and video games and which for the first time lends itself to an artist of the scene. Italian music. In this work, the text and meaning of Aldo Ritmo are perfectly rendered, which in the album represents the perfect ending to let go, irrepressible and impossible to listen to while keeping the body still. After all, the claim speaks for itself, because in life, “between, it takes rhythm!”. “If I think I am running away, I am already driving / There will be a place where man is not a parasite / My paranoia pierce the ceiling / The fear in the house like subletting / The heart beats in time, maybe I understand / In the life is enough to have just a little rhythm (Ah) “. ‘Flop’, the album from which ‘Aldo Ritmo’ is taken, questions an issue as important as it is taboo, that of failure, which, with all the contradictions of the case, makes us human. Salmo faces the greatest fear of every artist, in a world dominated by materialism and capitalism, where the search for perfection, for fame at all costs, in which parameters are measured on likes, numbers, possessions more than beings count. , and plunges us into the depth of a feared word, (where life hides). Flop is a breach that reveals appearances, a sonic syncope, an invitation to make mistakes in a world that is as perfect as it is often hypocritical. An album that continually shifts the balance of the public, disorients it, leading it into the mirrored rooms of the thousand artistic souls of Salmo, here left free to express themselves like never before. A mature, eccentric album, out of the genre canons; to the stainless flow that has always continued to revolutionize Italian rap, vocal openings, darting guitars and electronic grafts alternate and lead the listener on a sonic roller coaster without stopping. Accompanying the Sardinian rapper on this journey to the roots of failure, the best of the rap scene of the last twenty years, Marracash (‘The key’), Gué Pequeno (‘Yhwh’), Noyz Narcos (‘Guillotine’), in addition to ethereal voice of Shari (‘The fallen angel’), a young promise on the Italian scene.