“We were born in February 2019 with the idea of ​​revolutionizing the electric mobility market. We immediately focused on quality, design and great customization, concepts that were found until our debut, exclusively in the luxury automotive market. Subsequently, we have borrowed the same paradigm for each of our brands, with the aim of transforming what used to be a utility for sports lovers, into an ostentatious product that can also be purchased for the pleasure of showing and owning it. to be protagonists of such success, to the point of dictating new market trends “. On the occasion of World Bicycle Day, Carlo Parente, CEO of V-Ita Group, retraces the steps of the very young 100% Italian company, which in just two years has established itself on the market thanks to its 5 brands: V-Ita, Icon .E, The One, Spillo and Smart.e. “In 2019 – remembers Parente – we had only launched 1,645 e-bikes on the market, while 2020 with over 27,000 pieces sold between e-bikes and Spillo, proved to be the year of confirmation”. On the occasion of World Bicycle Day, V-ita Group, with the Icon.E brand, presents the X7 Icross fat bike.