Genertel accelerates to digital, policy in less than 1 minute

First to introduce direct insurance in Italy, Genertel accelerates and aims to be the first major Insurtech in the country. The new Genertel is 100% digital native; allows you to subscribe the policy in less than 1 minute, suspend or reactivate and integrate the coverage, even after purchase, in 1 second, and to obtain with a simple photo an automatic reimbursement of damages in less than three minutes. With the launch of Genertel’s new strategy, Generali Italia completes in five years the path of technological and digital innovation and transformation of all distribution channels in Italy: today 100% of the agencies and over 70% of the policies are digital. The new business model to bring the customer experience to the standards of digital services companies, leverages the extensive use of 5 technologies: data & cloud (for the improvement of pricing and engagement), augmented reality (which reconstructs the specific parts of a car and the type of damage), biometric (to report the claim via video), artificial intelligence (for the automatic estimate of the amount of a claim with video / photo), conversational interfaces with the use of The ambition of the new strategy is to offer, within the next three years, the best customer experience on four ecosystems of need: mobility, home, wellness and pet. The mobility offer will already be available in December 2021. With the new strategy and the new business model, Genertel aims to grow and further strengthen its leadership in the direct insurance segment in Italy in three years, with the goal of 65% customers in Self service mode, an NPS greater than 50 pp . and a 40% growth in the customer base of the direct channel to a total of 1.5 million for Genertel and Genertel Life. In addition to the operating model, Genertel’s revolution also affected the brand which has been renewed to make it more modern and in line with the digital brand, characterized at the same time by a strong human touch and greater empathy. “We aim to have 250,000 customers. in addition, in the next few years “. Marco Sesana, Country Manager & CEO of Generali Italia and Global Business Lines, sets this goal at the presentation of the new Genertel, the first major Italian insurtech that is 100% digital native. “We want to improve the lives of our customers and make interaction ever simpler and more natural in a totally digital way.” The new Genertel, conceived and built in 18 months through the smart working mode of its employees, allows you to subscribe to the policy in less one minute and get an automatic refund in less than 3 minutes thanks to a simple photo. “In 15 seconds a policy is activated, suspended or reactivated and in a few minutes a claim is settled”, continued Marco Sesana. Operations possible through five technologies: data & cloud, augmented reality, biometric, artificial intelligence, and conversation interfaces able to simplify and personalize the customer experience. “The goal is to increase the number of customers and their satisfaction by revolutionizing the direct channel through digital”, concluded Marco Sesana. The ambition of the new strategy is to offer, within the next three years, the best customer experience on four ecosystems of need: mobility, home, wellness and pet. The mobility offer will already be available in December 2021. “The configuration of the product as we have known how to reinvent it and above all with the use of extremely simple and intuitive interfaces in which graphics are a highly differentiated element, allows management of processes carried out in a matter of seconds ”, confirmed Maurizio Pescarini, CEO and General Manager of Genertel and Genertel Life. “All this was made possible thanks to the people, the skills and a new organization of agile work as well as of course the introduction of the most sophisticated technologies”, concluded Maurizio Pescarini.